SellerKit FBA Updates https://sellerkit.me/fba-updates Amazon FBA policy changes and fee updates for US and Canada sellers. en-us <![CDATA[Amazon Retires the 'Rufus' Brand and Launches 'Alexa for Shopping' — Unified Agentic AI Assistant Rolls Out to All U.S. Customers (May 13, 2026)]]> https://sellerkit.me/fba-updates/alexa-for-shopping-replaces-rufus-may-2026 https://sellerkit.me/fba-updates/alexa-for-shopping-replaces-rufus-may-2026 Wed, 13 May 2026 00:00:00 GMT Listings <![CDATA[Amazon Officially Cancels SP-API Fees — $1,400 Annual Subscription and GET-Call Overage Charges Withdrawn (May 12, 2026)]]> https://sellerkit.me/fba-updates/sp-api-fees-cancelled-may-2026 https://sellerkit.me/fba-updates/sp-api-fees-cancelled-may-2026 Tue, 12 May 2026 00:00:00 GMT Account Policy <![CDATA[Amazon Launches 'Amazon Now' 30-Minute Delivery Across Dozens of U.S. Cities — Mini-Warehouses Stock ~3,500 SKUs of Groceries, Essentials, and Electronics (May 12, 2026)]]> https://sellerkit.me/fba-updates/amazon-now-30-minute-delivery-us-launch-may-2026 https://sellerkit.me/fba-updates/amazon-now-30-minute-delivery-us-launch-may-2026 Tue, 12 May 2026 00:00:00 GMT FBA Operations <![CDATA[Amazon Ads Launches Dynamic TV Creative on Prime Video at Upfront 2026 — Auto-Personalizes Interactive Ads by Viewer Exposure; Expands to Live Sports and Prime Video Channels in Q3 2026 (May 11, 2026)]]> https://sellerkit.me/fba-updates/dynamic-tv-creative-prime-video-upfront-may-2026 https://sellerkit.me/fba-updates/dynamic-tv-creative-prime-video-upfront-may-2026 Mon, 11 May 2026 00:00:00 GMT PPC & Advertising <![CDATA[Amazon Pet Days 2026 Expands From Two Days to Five (May 11–15) — Open to All Customers, Prime Not Required (May 11, 2026)]]> https://sellerkit.me/fba-updates/amazon-pet-days-2026-expanded-five-days-may-2026 https://sellerkit.me/fba-updates/amazon-pet-days-2026-expanded-five-days-may-2026 Mon, 11 May 2026 00:00:00 GMT FBA Operations <![CDATA[Amazon Halts California Sales of High-Speed E-Bikes Exceeding State Speed Limits — Third-Party Sellers Must Comply With 28 mph Pedal-Assist / 20 mph Throttle Caps (May 11, 2026)]]> https://sellerkit.me/fba-updates/amazon-california-ebike-sales-halt-may-2026 https://sellerkit.me/fba-updates/amazon-california-ebike-sales-halt-may-2026 Mon, 11 May 2026 00:00:00 GMT Listings <![CDATA[U.S. Court of International Trade Strikes Down 10% Section 122 Tariffs as Ultra Vires — But Limits Permanent Injunction to Two Importer Plaintiffs and the State of Washington (May 7, 2026)]]> https://sellerkit.me/fba-updates/section-122-cit-ruling-may-2026 https://sellerkit.me/fba-updates/section-122-cit-ruling-may-2026 Thu, 07 May 2026 00:00:00 GMT FBA Fees <![CDATA[Amazon Ads and LinkedIn Launch B2B CTV Partnership — LinkedIn Audience Targeting (Job Title, Industry, Seniority) Now Available in Amazon DSP for U.S. Streaming TV (May 7, 2026)]]> https://sellerkit.me/fba-updates/linkedin-ctv-ads-amazon-dsp-may-2026 https://sellerkit.me/fba-updates/linkedin-ctv-ads-amazon-dsp-may-2026 Thu, 07 May 2026 00:00:00 GMT PPC & Advertising <![CDATA[Amazon Launches Amazon Supply Chain Services (ASCS) — Opens Freight, Distribution, Fulfillment, and Parcel Networks to All Businesses (May 4, 2026)]]> https://sellerkit.me/fba-updates/amazon-supply-chain-services-launch-2026 https://sellerkit.me/fba-updates/amazon-supply-chain-services-launch-2026 Mon, 04 May 2026 00:00:00 GMT FBA Operations <![CDATA[Amazon Marketing Mix Modeling (MMM) API Exits Beta — Goes Generally Available Across 14 Markets (May 3, 2026)]]> https://sellerkit.me/fba-updates/amazon-mmm-api-general-availability-2026 https://sellerkit.me/fba-updates/amazon-mmm-api-general-availability-2026 Sun, 03 May 2026 00:00:00 GMT PPC & Advertising <![CDATA[Amazon Expands Rufus Price History to a Full 365 Days — Customers Can Now See a Year of Pricing on Product Pages and Via Rufus Chat]]> https://sellerkit.me/fba-updates/rufus-365-day-price-history-may-2026 https://sellerkit.me/fba-updates/rufus-365-day-price-history-may-2026 Fri, 01 May 2026 00:00:00 GMT Listings <![CDATA[Amazon Seller Central Codifies Approval Gates, Letter-of-Authorization Requirements, and Authorized-Distributor Sourcing in 'Are You Approved to Sell Your Product?' Guidance Post (Approx. April 30, 2026)]]> https://sellerkit.me/fba-updates/amazon-seller-approval-loa-distributor-rules-april-2026 https://sellerkit.me/fba-updates/amazon-seller-approval-loa-distributor-rules-april-2026 Thu, 30 Apr 2026 00:00:00 GMT Account Policy <![CDATA[Amazon Publishes Prime Day 2026 Operational Seller Deadlines on Seller Central — May 26 Deal Submission, May 27 / June 5 Inbound Inventory Cutoffs]]> https://sellerkit.me/fba-updates/prime-day-2026-seller-deadlines-april-2026 https://sellerkit.me/fba-updates/prime-day-2026-seller-deadlines-april-2026 Thu, 30 Apr 2026 00:00:00 GMT FBA Operations <![CDATA[Amazon Confirms at Q1 2026 Earnings: Amazon Audiences Coming to Netflix DSP Buys Starting Q2 2026 in the US]]> https://sellerkit.me/fba-updates/amazon-audiences-netflix-dsp-q2-2026 https://sellerkit.me/fba-updates/amazon-audiences-netflix-dsp-q2-2026 Thu, 30 Apr 2026 00:00:00 GMT PPC & Advertising <![CDATA[Amazon Ads Creative Agent Now Live in Seven International Markets — CA, FR, DE, IN, IT, ES, UK (Confirmed at Q1 2026 Earnings, April 29, 2026)]]> https://sellerkit.me/fba-updates/amazon-creative-agent-seven-markets-q1-2026 https://sellerkit.me/fba-updates/amazon-creative-agent-seven-markets-q1-2026 Wed, 29 Apr 2026 00:00:00 GMT PPC & Advertising <![CDATA[Amazon Launches 'Join the Chat' on Hear the Highlights — AI Audio Hosts Now Answer Shopper Questions in Real Time Using Listing Details and Reviews]]> https://sellerkit.me/fba-updates/hear-the-highlights-join-the-chat-2026 https://sellerkit.me/fba-updates/hear-the-highlights-join-the-chat-2026 Tue, 28 Apr 2026 00:00:00 GMT Listings <![CDATA[Amazon Officially Announces Prime Day 2026 Will Run in June — 26 Countries, First June Prime Day Since 2021]]> https://sellerkit.me/fba-updates/prime-day-2026-june-announcement https://sellerkit.me/fba-updates/prime-day-2026-june-announcement Mon, 27 Apr 2026 00:00:00 GMT FBA Operations <![CDATA[Kindle eReader Lockscreen Ads Now Available Through Amazon DSP Self-Service]]> https://sellerkit.me/fba-updates/kindle-ereader-lockscreen-ads-dsp-2026 https://sellerkit.me/fba-updates/kindle-ereader-lockscreen-ads-dsp-2026 Fri, 24 Apr 2026 00:00:00 GMT PPC & Advertising <![CDATA[Acxiom Makes 10,000+ Audiences Directly Available in Amazon DSP's Audience Hub — Live Since March 16, 2026, Announced April 23, 2026]]> https://sellerkit.me/fba-updates/acxiom-10000-audiences-amazon-dsp-audience-hub-2026 https://sellerkit.me/fba-updates/acxiom-10000-audiences-amazon-dsp-audience-hub-2026 Thu, 23 Apr 2026 00:00:00 GMT PPC & Advertising <![CDATA[Amazon Rufus Adds Scheduled Actions — AI Now Places Orders Without a Shopper Prompt, Including Through Shop Direct & Buy For Me]]> https://sellerkit.me/fba-updates/rufus-scheduled-actions-agentic-shopping-2026 https://sellerkit.me/fba-updates/rufus-scheduled-actions-agentic-shopping-2026 Wed, 22 Apr 2026 00:00:00 GMT Listings <![CDATA[Amazon Publishes 'How FBA Makes Selling High-Value Products Easier' — Enhanced Inbound Auto-Investigation for Units Over $50, 48-Hour Dedicated Returns Support, FBA Grade & Resell, and New Selection Program Detailed (April 20, 2026)]]> https://sellerkit.me/fba-updates/fba-high-value-products-perks-april-2026 https://sellerkit.me/fba-updates/fba-high-value-products-perks-april-2026 Mon, 20 Apr 2026 00:00:00 GMT FBA Operations <![CDATA[Meltable FBA Inventory Must Be Removed by April 20, 2026]]> https://sellerkit.me/fba-updates/meltable-inventory-removal-deadline-2026 https://sellerkit.me/fba-updates/meltable-inventory-removal-deadline-2026 Mon, 20 Apr 2026 00:00:00 GMT Inventory <![CDATA[Amazon Adds Review-Sharing Eligibility Check to Seller Assistant — Sellers Can Now Ask Which Variations Will Keep Shared Reviews (Approx. April 15, 2026)]]> https://sellerkit.me/fba-updates/seller-assistant-review-sharing-eligibility-check-2026 https://sellerkit.me/fba-updates/seller-assistant-review-sharing-eligibility-check-2026 Wed, 15 Apr 2026 00:00:00 GMT Listings <![CDATA[Amazon Defers Ad Auto-Deduction Policy to August 1 After Seller Boycott]]> https://sellerkit.me/fba-updates/amazon-ads-payment-deferral-august-2026 https://sellerkit.me/fba-updates/amazon-ads-payment-deferral-august-2026 Wed, 15 Apr 2026 00:00:00 GMT PPC & Advertising <![CDATA[Amazon DSP Omnichannel Metrics Now Breaks Out Sales by Product Category]]> https://sellerkit.me/fba-updates/dsp-omnichannel-metrics-category-breakouts-2026 https://sellerkit.me/fba-updates/dsp-omnichannel-metrics-category-breakouts-2026 Tue, 14 Apr 2026 00:00:00 GMT PPC & Advertising <![CDATA[CBP Opens IEEPA Tariff Refund Portal April 20: Sellers Can Recover Duties Paid During 2025]]> https://sellerkit.me/fba-updates/ieepa-tariff-refund-cape-process-2026 https://sellerkit.me/fba-updates/ieepa-tariff-refund-cape-process-2026 Fri, 10 Apr 2026 00:00:00 GMT FBA Fees <![CDATA[Court Sharply Questions Section 122 Tariff Legality: CIT April 10 Hearing May Eliminate 10% Import Surcharge]]> https://sellerkit.me/fba-updates/section-122-cit-challenge-hearing-2026 https://sellerkit.me/fba-updates/section-122-cit-challenge-hearing-2026 Fri, 10 Apr 2026 00:00:00 GMT FBA Fees <![CDATA[Amazon Launches Global Warehousing & Distribution in Shenzhen: Up to 45% Lower Storage Costs]]> https://sellerkit.me/fba-updates/amazon-global-warehousing-distribution-shenzhen-2026 https://sellerkit.me/fba-updates/amazon-global-warehousing-distribution-shenzhen-2026 Thu, 09 Apr 2026 00:00:00 GMT Inventory <![CDATA[Amazon Sponsored Tiles Expand to Alexa+ on Echo Show via Conversational Entertainment Ads]]> https://sellerkit.me/fba-updates/sponsored-tiles-alexa-plus-echo-show-2026 https://sellerkit.me/fba-updates/sponsored-tiles-alexa-plus-echo-show-2026 Tue, 07 Apr 2026 00:00:00 GMT PPC & Advertising <![CDATA[Section 232 Metal Tariffs Overhauled: 50% Duty on Steel, Aluminum, Copper at Full Customs Value]]> https://sellerkit.me/fba-updates/section-232-metals-tariff-overhaul-2026 https://sellerkit.me/fba-updates/section-232-metals-tariff-overhaul-2026 Mon, 06 Apr 2026 00:00:00 GMT FBA Fees <![CDATA[Amazon and USPS Reach New Delivery Deal: 20% Volume Cut Instead of Planned Two-Thirds Reduction]]> https://sellerkit.me/fba-updates/amazon-usps-delivery-deal-2026 https://sellerkit.me/fba-updates/amazon-usps-delivery-deal-2026 Mon, 06 Apr 2026 00:00:00 GMT FBM Policy <![CDATA[Amazon Ads Launches Cross-Account Reach & Frequency Reporting (Open Beta)]]> https://sellerkit.me/fba-updates/amazon-ads-cross-account-reach-frequency-2026 https://sellerkit.me/fba-updates/amazon-ads-cross-account-reach-frequency-2026 Thu, 02 Apr 2026 00:00:00 GMT PPC & Advertising <![CDATA[Amazon Advertising Switches to Auto-Deduction from Seller Proceeds (Deferred to August 1)]]> https://sellerkit.me/fba-updates/amazon-ads-auto-deduct-proceeds-2026 https://sellerkit.me/fba-updates/amazon-ads-auto-deduct-proceeds-2026 Thu, 02 Apr 2026 00:00:00 GMT PPC & Advertising <![CDATA[Amazon Adds 3.5% Fuel and Logistics Surcharge to FBA Fees]]> https://sellerkit.me/fba-updates/fba-fuel-logistics-surcharge-2026 https://sellerkit.me/fba-updates/fba-fuel-logistics-surcharge-2026 Thu, 02 Apr 2026 00:00:00 GMT FBA Fees <![CDATA[Amazon Canada Discontinues FBA Prep and Labeling Services Effective July 1, 2026]]> https://sellerkit.me/fba-updates/canada-fba-prep-labeling-discontinued-2026 https://sellerkit.me/fba-updates/canada-fba-prep-labeling-discontinued-2026 Wed, 01 Apr 2026 00:00:00 GMT FBA Operations <![CDATA[Amazon Removes Default Packing Slips and Overboxes for MCF and Buy with Prime SIPP Orders]]> https://sellerkit.me/fba-updates/mcf-buywithprime-packaging-update-2026 https://sellerkit.me/fba-updates/mcf-buywithprime-packaging-update-2026 Wed, 01 Apr 2026 00:00:00 GMT FBA Operations <![CDATA[Amazon Requires Third-Party NSF Certification for Water-Connected Products]]> https://sellerkit.me/fba-updates/sdwa-water-product-compliance-2026 https://sellerkit.me/fba-updates/sdwa-water-product-compliance-2026 Wed, 01 Apr 2026 00:00:00 GMT Listings <![CDATA[Amazon Expands cGMP Verification to All Dietary Supplement Categories]]> https://sellerkit.me/fba-updates/dietary-supplement-cgmp-compliance-2026 https://sellerkit.me/fba-updates/dietary-supplement-cgmp-compliance-2026 Tue, 31 Mar 2026 00:00:00 GMT Listings <![CDATA[Amazon Tightens List Price and Typical Price Validation Rules]]> https://sellerkit.me/fba-updates/reference-price-list-price-validation-2026 https://sellerkit.me/fba-updates/reference-price-list-price-validation-2026 Tue, 31 Mar 2026 00:00:00 GMT Listings <![CDATA[Amazon Permanently Ends Inventory Commingling]]> https://sellerkit.me/fba-updates/end-of-commingling-march-2026 https://sellerkit.me/fba-updates/end-of-commingling-march-2026 Tue, 31 Mar 2026 00:00:00 GMT FBA Operations <![CDATA[Amazon DSP Standard Display Creatives Now Defined by Region — Marketplace Field No Longer Required]]> https://sellerkit.me/fba-updates/dsp-standard-display-regional-creatives-2026 https://sellerkit.me/fba-updates/dsp-standard-display-regional-creatives-2026 Mon, 30 Mar 2026 00:00:00 GMT PPC & Advertising <![CDATA[Comcast Advertising's Local & SMB Customers Get Programmatic Access to Amazon Ads Streaming Through Amazon DSP]]> https://sellerkit.me/fba-updates/comcast-amazon-dsp-local-smb-streaming-2026 https://sellerkit.me/fba-updates/comcast-amazon-dsp-local-smb-streaming-2026 Fri, 27 Mar 2026 00:00:00 GMT PPC & Advertising <![CDATA[Tubi Priority Access Launches Through Amazon DSP With 85% Authenticated Audience Match]]> https://sellerkit.me/fba-updates/tubi-priority-access-amazon-dsp-2026 https://sellerkit.me/fba-updates/tubi-priority-access-amazon-dsp-2026 Fri, 27 Mar 2026 00:00:00 GMT PPC & Advertising <![CDATA[Samsung TV Plus Becomes First External CTV Partner for Amazon DSP Interactive Video Ads]]> https://sellerkit.me/fba-updates/samsung-tv-plus-interactive-ads-amazon-dsp-2026 https://sellerkit.me/fba-updates/samsung-tv-plus-interactive-ads-amazon-dsp-2026 Fri, 27 Mar 2026 00:00:00 GMT PPC & Advertising <![CDATA[Sponsored Products/Brands AI Prompts Now Billable]]> https://sellerkit.me/fba-updates/sponsored-ads-ai-prompts-ga-2026 https://sellerkit.me/fba-updates/sponsored-ads-ai-prompts-ga-2026 Wed, 25 Mar 2026 00:00:00 GMT PPC & Advertising <![CDATA[Amazon Adds 1,500 FedEx Office Label-Free Return Drop-Off Locations]]> https://sellerkit.me/fba-updates/fedex-label-free-returns-expansion-2026 https://sellerkit.me/fba-updates/fedex-label-free-returns-expansion-2026 Wed, 25 Mar 2026 00:00:00 GMT Returns <![CDATA[USPS Adds 8% Fuel Surcharge on Package Shipping Starting April 26]]> https://sellerkit.me/fba-updates/usps-fuel-surcharge-fbm-2026 https://sellerkit.me/fba-updates/usps-fuel-surcharge-fbm-2026 Wed, 25 Mar 2026 00:00:00 GMT FBM Policy <![CDATA[Amazon Introduces Paid Deal Fees for Prime Day 2026 Submissions]]> https://sellerkit.me/fba-updates/prime-day-deal-submission-fee-2026 https://sellerkit.me/fba-updates/prime-day-deal-submission-fee-2026 Tue, 24 Mar 2026 00:00:00 GMT PPC & Advertising <![CDATA[Amazon Delays Entire SP-API Fee Structure: No Developer Fees Until Fall 2026]]> https://sellerkit.me/fba-updates/sp-api-fee-delay-2026 https://sellerkit.me/fba-updates/sp-api-fee-delay-2026 Tue, 24 Mar 2026 00:00:00 GMT Account Policy <![CDATA[Amazon Tests Prime Shipping on External Sites Without Amazon Login Requirement]]> https://sellerkit.me/fba-updates/mcf-prime-without-login-pilot-2026 https://sellerkit.me/fba-updates/mcf-prime-without-login-pilot-2026 Fri, 20 Mar 2026 00:00:00 GMT FBA Operations