PPC Negative Keyword Finder
Upload your Amazon Sponsored Products Search Term Report and find keywords wasting your ad budget. Get a copy-paste list of negative keywords sorted by wasted spend.
Keywords with ACoS above this threshold will be flagged. A common target is 25-35%.
Your data stays private. All analysis runs locally in your browser using JavaScript. Your CSV is never uploaded to any server. You can verify this by disconnecting from the internet before uploading.
How do I download this report from Amazon?
- Go to advertising.amazon.com and sign in
- Navigate to "Measurement & Reporting" → "Sponsored ads reports"
- Click "Create report"
- Select Report type: "Search term"
- Select Report category: "Sponsored Products"
- Set the time period (recommended: last 30 days)
- Click "Run report", wait for it to complete, then download the CSV
How the Negative Keyword Finder Works
Upload an Amazon Sponsored Products Search Term Report and the analyzer groups search terms by spend, clicks, orders, sales, ACOS, and conversion rate. It highlights terms that consumed budget without producing enough sales, then turns those findings into a copy-ready negative keyword list.
Decision Rules
Recommendations are based on rule-based thresholds, not generated text. A term with meaningful spend and no orders is a negative candidate. A term with sales but high ACOS is flagged for bid reduction rather than immediate blocking. Strong terms can be harvested into exact match campaigns. You should still review each recommendation before applying it, especially for brand terms, competitor terms, and research campaigns.
Privacy and Input Data
The CSV is parsed in your browser. SellerKit does not receive your campaign names, search terms, bids, spend, or sales data. For a broader workflow, use this analyzer with the PPC Ads Workspace and read the Amazon PPC optimization guide.