FBA Updates
Amazon FBA policy changes and fee updates for the US and Canada, summarized with action steps and links to official sources.
RSS FeedAmazon DSP Adds Publisher-Hosted Creatives for Google Ad Manager Programmatic Guaranteed Deals Across 33 Markets
Amazon Ads announced on August 10, 2026 that Amazon DSP now supports publisher-hosted creatives on programmatic guaranteed deals transacted through Google Ad Manager. Until now, creative assets on these deals had to be served from Amazon DSP or a third-party ad server; advertisers can now buy inventory where the publisher's own ad server delivers the creative. Amazon frames the change as opening up premium inventory from broadcasters, news platforms and major publishers that host creatives in-house for compliance, format or delivery reasons. The capability covers display and video formats and is available to self-service Amazon DSP advertisers in 33 markets.
Read summary →Amazon's 75-Character Title Policy Went Live August 3, 2026 After a Deadline Extension — and Amazon Confirms It Applies to Its Own Listings Too
Amazon's 75-character product title limit is now in force. The rule was originally set to start July 26, 2026, but Amazon extended it and the policy actually took effect on August 3, 2026. Asked in the seller forums whether Amazon retail listings were exempt from the shorter limit, an Amazon moderator confirmed the policy applies to Amazon's own listings as well. Amazon says sellers have updated more than 984 million product titles since the rule was announced in June, and that titles already at or under 75 characters will not be modified.
Read summary →House Bill Would Cap Marketplace Inventory and Fund Holds at 30 Days — Online Sellers' Bill of Rights Act (H.R. 9799)
H.R. 9799, the Online Sellers' Bill of Rights Act of 2026, was introduced in the House on July 21, 2026 by Rep. Becca Balint (D-VT) with eight cosponsors, including Rep. Nydia Velázquez (D-NY), and referred to the House Committee on the Judiciary. The bill would impose federal rules on large online marketplaces covering how they hold seller inventory and funds, how much notice they give before policy changes, and what they must tell a seller when they open an enforcement action. Nothing changes for sellers today — the bill is in committee and has not been enacted.
Read summary →TikTok Shop Publishes Its Amazon MCF Playbook — Nine Approved Apps Now Route TikTok Orders Straight Out of Your FBA Inventory Pool
On August 6, 2026, TikTok Shop published a help center article consolidating its guidance on connecting Amazon Multi-Channel Fulfillment to TikTok Shop orders, naming nine supported third-party integration apps. The setup lets sellers ship TikTok Shop orders out of the same Amazon FBA inventory pool that serves Amazon.com, instead of splitting stock across two warehouses. This matters more than it would have a year ago: TikTok discontinued independent Seller Shipping on February 25, 2026, so sellers who want to keep control of their own fulfillment need a route like MCF.
Read summary →Brand Registry Selling Roles Now Assigned by Account ID — Administrators Get a New Identifier to Hand Out Reseller and Brand Representative Access
Amazon posted a Seller Central seller-news article on August 5, 2026 covering a change that took effect July 29, 2026: Brand Registry selling roles can now be assigned using a selling partner Account ID, alongside the merchant token method Administrators have used until now. Sellers find their Account ID under Settings > Manage Accounts and give it to the brand Administrator, who uses it to issue the Reseller or Brand Representative role. The change is administrative, but the roles it governs are not — a formally assigned reseller role is what gates ASIN creation for Brand Registry-enrolled brands and access to A+ Content, Brand Stores, and Sponsored Brands.
Read summary →Sponsored Products Ads Start Serving Inside Creator Content on August 10 — Campaigns Are Auto-Enrolled at Existing Bids and Budgets (August 2026)
Amazon has revised its 'Understand Sponsored Products off-Amazon advertising' support documentation to add creators as a destination where Sponsored Products ads can run, with August 10, 2026 given as the start date. Until now, Sponsored Products off-Amazon inventory consisted of premium publisher sites and apps; the update extends it to content produced by creators in the Amazon Influencer Program. Campaigns are enrolled by default with no advertiser action required, and existing targeting, bids, and budgets carry over — there is no separate bid or budget control for creator placements. Advertisers who want to limit the exposure must use the existing campaign-level off-Amazon controls or exclude specific creators.
Read summary →Business Solutions Agreement Bans Transferring Your Seller Rights and Pledging Them as Collateral — Effective August 24, 2026
Amazon revised the Business Solutions Agreement on May 29, 2026, with the change taking effect on August 24, 2026. Under the revised language, a seller may not transfer their rights or obligations under the BSA, and may not pledge them as collateral. Practitioners covering the change read it as broader than the prior restriction in two ways: it reaches a transfer of rights or obligations rather than the agreement as a document, and it names pledging as a separately prohibited act. The two practices most directly in scope are privately handing a Seller Central account to a buyer, and financing arrangements secured by future Amazon disbursements.
Read summary →Amazon Ads Moves a Contacted Group of Advertisers Off Credit Card Billing to Account Balance Deduction on August 1, 2026
Amazon Ads updated how a specific group of advertisers pays for Sponsored Ads. As of August 1, 2026, advertisers in that group have their advertising costs deducted from their seller or vendor account balance by default instead of being charged to a credit or debit card. Amazon states the change applies only to the small group of advertisers it contacted directly by email and through their ads console. Affected advertisers could select Pay by Invoice instead; anyone who made no selection was moved to account balance deduction, with their existing card retained as a backup so ads keep running if the balance is short. Amazon originally scheduled this for April 15, 2026 and deferred it to August 1 to give the group more time to prepare.
Read summary →Amazon Consolidated Brand Violation Reporting Into One Guided Report a Violation Experience on July 31, 2026 — Structured Fields Replace Free-Text Forms and a Submission History Tab Tracks Status in Real Time
Amazon announced on July 31, 2026 that Brand Registry's Report a Violation tool now sits behind a single landing page covering all three reporting types brands previously had to hunt for separately: intellectual property infringement, store policy violations, and regulatory compliance concerns. Two things changed in how you file. Free-text forms have been replaced by structured fields that walk you step by step through the report, and a new Submission History tab shows the status and outcome of every report you have filed rather than leaving submissions in a black box. Amazon also clarified an access rule that has tripped up brand teams: any Brand Registry user associated with an enrolled brand can report store policy violations, without needing the Rights Owner role.
Read summary →Amazon Is Auto-Upgrading Every DSP Account Into One Global Advertiser Account Covering 34 Countries — No Re-Registration, Legacy IDs Keep Working
On July 30, 2026, Amazon Ads told advertisers that existing Amazon DSP accounts are being upgraded automatically into a single unified advertiser account that spans 34 countries across five regions. Amazon says no action is required and no re-registration is needed — accounts receive a new global account ID alongside regional identifiers, while legacy account identifiers continue to resolve through mappings so existing integrations do not break. The unified account puts programmatic and Sponsored Ads campaign management, billing, user permissions, Amazon Marketing Cloud access, and first-party data connections behind one login instead of one set per country.
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