Amazon Pet Days 2026 Expands From Two Days to Five (May 11–15) — Open to All Customers, Prime Not Required (May 11, 2026)
Amazon launched Pet Days 2026 on May 11, 2026 at 12:00 a.m. PT and the event runs through 11:59 p.m. PT on May 15, 2026. In its own announcement, Amazon describes the event as 'expanded from two days to five' — the structural change that distinguishes this year's Pet Days from prior editions. Pet Days is open to all Amazon customers (Prime membership is not required), unlike Prime Day, which limits deal access to Prime members. Discounts on the Pet Deals page span 10% to over 70% across pet food, treats, toys, apparel, health care, grooming supplies, and accessories for dogs, cats, fish, horses, small animals, reptiles, and birds. First-time Subscribe & Save customers receive an additional 35% off pet health care products from brands like NexGard, HeartGard, Simparica, Credelio, and Trifexis. Participating brands include Purina, Blue Buffalo, Hill's Science Diet, IAMS, Wellness, Nom Nom, Stella & Chewy's, FURminator, Outward Hound, Chuckit!, Greenies, Kaytee, and others. For FBA sellers in pet categories, the doubled-plus event window changes inventory and promotional planning relative to the prior two-day format.
Key Points
- Amazon Pet Days 2026 runs from 12:00 a.m. PT on Monday, May 11, 2026 through 11:59 p.m. PT on Friday, May 15, 2026 — the full event window in Amazon's own announcement
- Amazon's own language: the event 'expands from two days to five' — this is the structural change vs. prior Pet Days editions, and Amazon also notes this is the fifth year of the Pet Days program overall
- Open to all Amazon customers — Prime membership is not required to access Pet Days deals (a key contrast with Prime Day, which is Prime-gated)
- Discount range: 10% to over 70% off across the Pet Deals page, depending on brand and category, per Amazon's announcement
- Featured categories: pet food, treats, toys, apparel, health care, grooming, accessories — for dogs, cats, fish, horses, small animals, reptiles, and birds
- First-time Subscribe & Save customers receive an additional 35% off pet health care products from brands like NexGard, HeartGard, Simparica, Credelio, and Trifexis
- Participating brands named by Amazon include Purina, Blue Buffalo, Hill's Science Diet, IAMS, Wellness, Outward Hound, Greenies, Nom Nom, Maev, Stella & Chewy's, Instinct FreshRaw, Chuckit!, Chewking, Farnam, Kaytee, Tetrapond, Flockleader, FURminator, Frontline Plus, Seresto, and Wondercide
What You Should Do Now
- 1Confirm inventory levels for pet ASINs cover a five-day demand spike rather than the prior two-day window — Amazon's own announcement frames this year's Pet Days as a longer event, so a single-weekend inventory plan tuned to past Pet Days will likely under-cover demand
- 2Audit Subscribe & Save eligibility on pet health care SKUs — Amazon is featuring 35% off for first-time S&S customers specifically on pet health care products from NexGard, HeartGard, Simparica, Credelio, and Trifexis, which raises the competitive bar for any pet health care SKU not on S&S
- 3Review PPC budgets and bids for the May 11–15 window — Pet Days is open to all customers (not Prime-gated), so traffic is broader than Prime Day and the auction dynamics differ from the Prime Day playbook
- 4Watch the named participating brands as a competitive benchmark for discount depth on the Pet Deals page — Amazon's announcement explicitly lists Purina, Blue Buffalo, Hill's Science Diet, IAMS, Wellness, Nom Nom, Stella & Chewy's, and others as the merchandised set
- 5After the event closes on May 15, 2026 at 11:59 p.m. PT, compare your pet-category sell-through against your prior two-day Pet Days baseline so you can size next year's Pet Days inventory against the new five-day format