Amazon Ads and LinkedIn Launch B2B CTV Partnership — LinkedIn Audience Targeting (Job Title, Industry, Seniority) Now Available in Amazon DSP for U.S. Streaming TV (May 7, 2026)
On May 7, 2026, Amazon Ads announced a partnership with LinkedIn enabling advertisers to access LinkedIn's Connected TV (CTV) ad inventory through Amazon DSP. The integration delivers LinkedIn's first-party audience signals — drawn from over 1 billion LinkedIn members and including job title, industry, and seniority — into streaming TV inventory served via Microsoft Monetize, the SSP from LinkedIn parent Microsoft and a preferred partner of Amazon DSP. Per Amazon's announcement, advertisers in the United States can now activate LinkedIn-targeted audiences alongside Amazon audiences in the same Amazon DSP campaign through deal-based buying — without splitting the media plan across LinkedIn and Amazon DSP separately. Chris Conetta, Director of Omnichannel Supply at Amazon Ads, said the integration lets advertisers 'reach B2B audiences alongside Amazon audiences through their Amazon DSP buys.' The partnership lands four days ahead of Amazon Ads' Upfront 2026 presentation on May 11, 2026 at New York's Beacon Theatre. Amazon's announcement does not specify markets beyond the U.S., does not give a separate launch/ramp date (the article frames the capability as currently available), and does not detail deal-based buying constraints beyond confirming this is the activation mechanism.
Key Points
- Announced May 7, 2026 on Amazon Ads' newsroom — LinkedIn CTV ads are now available through Amazon DSP
- LinkedIn's first-party targeting signals — job title, industry, and seniority — drawn from the platform's 1 billion+ members are now usable inside Amazon DSP campaigns
- Inventory is delivered via Microsoft Monetize, the SSP from LinkedIn parent Microsoft and a preferred partner of Amazon DSP
- Available in the United States only at launch — no other markets are mentioned in Amazon's announcement
- Activation is via deal-based buying on Amazon DSP — advertisers can run LinkedIn-targeted CTV alongside Amazon audiences in a single campaign without fragmenting the media buy
- Per Amazon's Director of Omnichannel Supply Chris Conetta, the integration lets advertisers 'reach B2B audiences alongside Amazon audiences through their Amazon DSP buys'
- Announced four days before Amazon Upfront 2026 on May 11 at the Beacon Theatre in New York City — positioned as a B2B reach expansion ahead of the event
What You Should Do Now
- 1If you advertise B2B products or services on Amazon DSP, ask your Amazon DSP rep or account manager about access to LinkedIn deal-based buys via Microsoft Monetize
- 2Plan campaigns that combine LinkedIn targeting (job title, industry, seniority) with Amazon's first-party shopping audiences in the same Amazon DSP campaign rather than running them on separate platforms
- 3Watch for additional B2B-related announcements at Amazon Upfront 2026 on May 11, 2026 — the LinkedIn partnership four days prior signals more B2B-CTV capability is likely on the way
- 4If you only run B2C consumer-product campaigns, no immediate action is required — this launch primarily benefits advertisers targeting professional audiences