🇺🇸 USListingsMedium ImpactFebruary 22, 2026
Amazon Adds A+ Content Quality Scoring and Ends Shoppable Collections
Effective: February 27, 2026
Brand-registered US sellers who use the A+ Content Manager
Amazon is rolling out Content Quality Analysis, a new beta in the A+ Content Manager that evaluates each A+ page on a weekly cycle across readability, information completeness, visual presentation, and conversion effectiveness. At the same time, the Shoppable Collections Beta module is being retired on February 27, 2026, with Brand Story automatically taking its place where already published.
Key Points
- Content Quality Analysis (beta) scores A+ Content pages on a weekly cycle across four criteria: readability, information completeness, visual presentation, and conversion effectiveness
- Each evaluated page receives a rating of 'Needs Improvement' or 'Meets Standards'
- Shoppable Collections Beta — an interactive module in the 'From the Brand' section — ends February 27, 2026
- Brand Story automatically replaces Shoppable Collections where already published; pages without Brand Story will show a visible content gap afterward
- Premium A+ eligibility requires a published Brand Story across all catalog ASINs plus five or more approved A+ Content projects in the past 12 months
- Dashboard notices began appearing in the A+ Content Manager on February 22, 2026
What You Should Do Now
- 1Publish a Brand Story module on any ASINs still using Shoppable Collections before February 27, 2026 to avoid a content gap
- 2Review each A+ page's Content Quality Analysis rating and prioritize the pages flagged 'Needs Improvement'
- 3Build Brand Story across all catalog ASINs and accumulate approved A+ Content projects to qualify for Premium A+
Official Source
PPC Land →This summary is written in our own words based on the official source linked above. Policies may be updated after publication. Always check the official Amazon source for the latest details.