🇺🇸 USPPC & AdvertisingLow ImpactJuly 23, 2026
Adsquare Location Audiences Land in Amazon DSP's Third-Party Audience Hub — Self-Serve Geobehavioral Segments Now Live in the US and Five Other Markets (July 23, 2026)
Brands and agencies running Amazon DSP campaigns in the US (or the UK, Germany, France, Spain, or Italy) who want to target audiences based on real-world location behavior. This does not affect Sponsored Products, Sponsored Brands, or Sponsored Display advertisers, and it does not change anything for sellers who do not use Amazon DSP.
On July 23, 2026, location-data company Adsquare made its audience segments available through Amazon DSP's third-party (3P) Audience Hub marketplace. Advertisers can now find and activate these segments through self-service search inside Amazon DSP instead of arranging manual provisioning or negotiating a separate contract with the data provider first. The segments are built on signals including place visits, brand affinity, and consumer shopping patterns, and Adsquare describes them as "ID-Precise" — automatically matched to Amazon identifiers so they can be used across mobile, display, and video inventory. The launch covers six countries: the United States, United Kingdom, Germany, France, Spain, and Italy.
Key Points
- Adsquare's location-based audience segments became available in Amazon DSP's third-party (3P) Audience Hub on July 23, 2026
- Six markets at launch: United States, United Kingdom, Germany, France, Spain, and Italy — no timeline was given for Adsquare's other markets
- Segments are built on signals including place visits, brand affinity, and consumer shopping patterns
- Adsquare describes the segments as "ID-Precise" and automatically matched to Amazon identifiers, so they can be activated across mobile, display, and video
- Buyers can discover and activate the segments through self-service search in Amazon DSP rather than manual provisioning or a direct contract negotiation
- Pricing was not disclosed, so the cost of the data layer on top of media has to be requested rather than looked up
What You Should Do Now
- 1If you buy Amazon DSP, search the 3P Audience Hub for Adsquare segments to see what is available in your market before your next campaign build
- 2Request pricing for the segments you care about — the data fee was not published and stacks on top of your media cost
- 3Test a location-based segment against your existing Amazon-native audiences in a small holdout before shifting meaningful budget to it
- 4If you do not run Amazon DSP, no action is needed — this does not touch Sponsored Products, Sponsored Brands, or Sponsored Display
Official Source
PPC Land →This summary is written in our own words based on the official source linked above. Policies may be updated after publication. Always check the official Amazon source for the latest details.