🇺🇸🇨🇦 US/CAAccount PolicyMedium ImpactMarch 4, 2026
New AI Agent Policy: Automated Tools Must Identify Themselves
Amazon updated its Business Solutions Agreement to place formal requirements on AI agents and automated software. Bulk listing creation, price changes exceeding 20% in 24 hours, and account-level changes all require documented human authorization.
Key Points
- All AI agents must identify themselves as automated systems
- Bulk listing creation above threshold requires documented human authorization
- Price changes exceeding 20% within 24 hours need human approval in audit trail
- Account-level configuration changes require human authorization
- Fully autonomous agents executing without human confirmation violate policy
Official Source
Amazon Seller Central →This summary is written in our own words based on the official source linked above. Policies may be updated after publication. Always check the official Amazon source for the latest details.