Amazon Ads Announces Review Requests (November 2026) and Branded Conversations in Alexa for Shopping (US, January 2027)
At unBoxed 2026, Amazon Ads announced two new tools for brands. Review Requests, launching in November 2026, invites verified buyers to rate a product with a single tap from high-traffic Amazon pages such as the homepage, with the option to add written reviews, photos or video. Branded Conversations, an evolution of Sponsored Brands prompts launching in the US in January 2027, lets brands share product information, differentiation and complementary-product guidance that Alexa for Shopping can draw on when a shopper interacts with a prompt. Amazon has not yet published pricing, eligibility or setup details for either tool.
Real-World Impact
Amazon reports that in early testing, products using Review Requests received around three times as many ratings and reviews each week.
Key Points
- Review Requests launches in November 2026 and invites verified buyers to leave a review from Amazon's busiest pages, like the homepage
- Customers can submit a rating with a single tap and optionally add a written review with photos or video
- Amazon says products using Review Requests in early testing received around three times as many ratings and reviews each week
- Branded Conversations is the next evolution of Sponsored Brands prompts and launches in January 2027 in the United States
- Brands can supply product information, how their products differ, and complementary-product guidance for Alexa for Shopping to use in conversations
- Amazon cites early testing showing nearly 20% of shoppers who interact with a Sponsored Brands prompt continue the conversation about that brand; pricing and eligibility have not been announced
What You Should Do Now
- 1Watch the Amazon Ads console in November 2026 for Review Requests availability and its eligibility and cost terms
- 2Identify new or low-review ASINs that would benefit most from extra verified ratings
- 3Prepare brand-differentiation, comparison and bundle/complementary-product content ahead of Branded Conversations in January 2027
- 4Review your current Sponsored Brands prompt performance as a baseline before Branded Conversations launches