🇺🇸 USPPC & AdvertisingLow ImpactSeptember 10, 2026
Amazon Ads Partners With OpenAI to Extend Campaigns Into ChatGPT Ads — Select US Advertisers Are Testing the Integration in a Pilot
US brand owners and sellers who advertise through Amazon Ads, most relevant to those already buying on Amazon DSP. During the pilot only select US advertisers have access, so existing Sponsored Products, Sponsored Brands and Sponsored Display campaigns are unaffected.
On September 10, 2026 Amazon Ads announced a partnership with OpenAI to support advertising in ChatGPT, letting advertisers expand their Amazon Ads campaigns with a conversational ad experience inside ChatGPT. For now it is a pilot: select US advertisers are testing ChatGPT Ads, and Delta Vacations is named as one of the first brands involved. The announcement does not give a general availability date, pricing, minimum spend or eligibility criteria, so for most FBA and FBM advertisers this is a channel to watch rather than one they can buy today.
Key Points
- Announced September 10, 2026: Amazon Ads has partnered with OpenAI to support advertising in ChatGPT
- The integration lets advertisers expand their Amazon Ads campaigns with a conversational ad experience on ChatGPT, reaching users as they explore options, compare choices and make decisions
- Access is a pilot — select advertisers in the US are currently testing ChatGPT Ads, and no general availability date was announced
- Delta Vacations is named as one of the first brands testing the integration
- The announcement is voiced by Amazon DSP's Director of Omnichannel Supply and does not mention Sponsored Products, Sponsored Brands or Sponsored Display
- No pricing, minimum spend or self-serve access details were included in the announcement
What You Should Do Now
- 1No action is required today — the pilot is limited to select US advertisers and nothing changes in existing campaigns
- 2If you already run Amazon DSP, ask your Amazon Ads contact whether your account can be considered for the ChatGPT Ads pilot
- 3Wait for Amazon to publish eligibility, pricing and availability before setting aside budget for ChatGPT placements
Official Source
Amazon Ads →This summary is written in our own words based on the official source linked above. Policies may be updated after publication. Always check the official Amazon source for the latest details.