🇺🇸🇨🇦 US/CAPPC & AdvertisingMedium ImpactApril 2, 2026
Amazon Ads Launches Cross-Account Reach & Frequency Reporting (Open Beta)
Effective: April 2, 2026
Advertisers running multiple Amazon Ads accounts — agencies, holding companies, and brands with separate Sponsored Ads and Amazon DSP accounts that need a consolidated reach view across the entire portfolio
Amazon Ads released cross-account reach and frequency reporting in open beta on April 2, 2026, letting advertisers measure de-duplicated reach across multiple Amazon Ads accounts and combine Sponsored Ads with Amazon DSP data into a single view. The release extends prior November 2025 and February 2026 capabilities by adding cross-manager account frequency groups and supply-level exclusive reach reporting across accounts. A new Reach and Frequency report template is available in the Reporting (beta) UI and via the public reporting API.
Key Points
- Released April 2, 2026: cross-account reach and frequency reporting available in open beta
- Combines Sponsored Ads and Amazon DSP data into a single de-duplicated audience view across multiple Amazon Ads accounts
- Extends frequency group measurement to the manager account and cross-manager account levels
- Adds supply-level exclusive reach reporting across accounts — visibility into the unique reach contribution of each Amazon Streaming TV supply source
- New pre-built Reach and Frequency report template added to the Reporting (beta) UI; same data accessible via the public reporting API
- Builds on November 2025 dynamic reach and frequency reporting and February 2026 custom cross-campaign de-duplicated reporting
What You Should Do Now
- 1Open the Reporting (beta) UI in Amazon Ads console and try the new Reach and Frequency report template across your linked accounts
- 2Compare the de-duplicated cross-account reach numbers against the per-account totals you have been reporting — overlap may have been inflating prior reach figures
- 3If you pull reporting through the API, plan an integration update to consume the cross-account reach and frequency endpoints rather than aggregating per-account data manually
- 4Re-evaluate frequency caps at the manager-account level now that frequency group measurement spans multiple accounts
Official Source
PPC Land →This summary is written in our own words based on the official source linked above. Policies may be updated after publication. Always check the official Amazon source for the latest details.