Amazon Ads Moves Unified Reporting to General Availability and Sets a December 31, 2026 Retirement Date for the Legacy Sponsored Ads and DSP Reports Pages
Amazon Ads has moved its unified reporting tool from open beta to general availability, consolidating Sponsored Ads and Amazon DSP campaign data into a single report builder inside the Ads Console. The release lets advertisers build one report that spans multiple manager or advertiser accounts, multiple ad products, multiple countries, and a range of metrics and dimensions — and it adds a template gallery of pre-built report templates, standardized metrics, single-account workflow improvements, and managed-service support. Alongside the launch, Amazon set a December 31, 2026 retirement date for both the legacy Sponsored Ads reports page and the legacy Amazon DSP reports page, giving advertisers roughly six and a half months to migrate. Advertisers should also note that unified reporting uses a traffic-based attribution methodology rather than the older conversion-based approach, which can shift how reported metrics line up against historical numbers.
Real-World Impact
Advertisers have roughly six and a half months — from the June 8, 2026 general-availability launch until December 31, 2026 — to rebuild and migrate any reports running on the two legacy reports pages before both are removed.
Key Points
- Unified reporting moved from open beta to general availability on June 8, 2026, merging Sponsored Ads and Amazon DSP campaign data into a single report builder in the Ads Console
- The legacy Sponsored Ads reports page and the legacy Amazon DSP reports page will both be retired on December 31, 2026 — advertisers have until then to migrate
- A single unified report can span multiple manager or advertiser accounts, multiple ad products, multiple countries, and a range of metrics and dimensions
- The GA release adds a template gallery of pre-built report templates organized by ad product and use case, plus standardized metrics and dimensions across ad products
- Attribution shifts from a conversion-based methodology to a traffic-based methodology, which can change how reported numbers compare to historical figures
- Unified reporting is now available to managed-service accounts in addition to self-service, across 33 markets; the beta began at unBoxed on November 11, 2025
What You Should Do Now
- 1Open the unified report builder in the Ads Console and rebuild any reports you currently run from the legacy Sponsored Ads or DSP reports pages
- 2Recreate scheduled reports in unified reporting before December 31, 2026, when both legacy pages are removed
- 3Re-baseline your KPIs for the shift from conversion-based to traffic-based attribution so period-over-period comparisons stay accurate
- 4Check the new template gallery for pre-built report templates organized by ad product and use case to speed up setup