Amazon DSP Adds Audio as a Supported Inventory Type in Its Campaign Management APIs, Letting Developers Build, Manage, and Report on Audio Ads Programmatically (June 11, 2026)
On June 11, 2026, Amazon extended its Amazon DSP Campaign Management APIs to add AUDIO as a supported ad group inventory type, closing a gap for advertisers who run their programmatic operations through code rather than the Ads Console — where audio was already available. The update spans the full workflow: campaigns can be created and managed with an AUDIO ad group inventory type, audio creatives can be associated with the AUDIO ad experience through the Ad Creative Management API, and the AUDIO inventory type is now available for deal and inventory group management. On the measurement side, Amazon introduced 16 audio-specific engagement metrics covering playback milestones (starts, quartiles, completions) and interaction events (pauses, mutes, skips). The change mainly benefits agencies, ad-tech providers, and large advertisers who manage Amazon DSP via API integrations; podcast and Digital Out-Of-Home inventory remain excluded from the new API support, and Amazon Guaranteed deals stay read-only.
Real-World Impact
The reporting update introduces 16 audio-specific engagement metrics covering playback milestones (starts, quartiles, completions) and interaction events (pauses, mutes, skips).
Key Points
- Reported June 11, 2026: Amazon added AUDIO as a supported ad group inventory type in the Amazon DSP Campaign Management APIs for creating and managing campaigns
- Audio creatives can now be associated with the AUDIO ad experience via the Ad Creative Management API, and the AUDIO inventory type is available for deal and inventory group management
- Reporting adds 16 audio-specific engagement metrics, including playback milestones (starts, quartiles, completions) and interactions (pauses, mutes, skips)
- The update mainly benefits developers, agencies, and technology providers who manage Amazon DSP through API integrations; audio campaigns were already available to console-only users
- Podcast and Digital Out-Of-Home remain excluded from the new API's supported ad group inventory types, and Amazon Guaranteed deals remain read-only
What You Should Do Now
- 1If you manage Amazon DSP through the API, update your integration to use AUDIO as an ad group inventory type so you can build and manage audio campaigns programmatically
- 2Associate audio creatives with the AUDIO ad experience via the Ad Creative Management API and pull the new 16 audio engagement metrics into your reporting pipeline
- 3When planning automation, account for the gaps: podcast and Digital Out-Of-Home are not yet supported via the API and Amazon Guaranteed deals remain read-only