Amazon DSP Adds a Self-Service 'Studies' Page Letting Advertisers Discover, Set Up, Fund, and Pull Results From 50+ Third-Party Measurement Vendors Without Account-Team Help (May 15, 2026)
Amazon Ads has rolled out a self-service workflow inside Amazon DSP that lets advertisers independently find, configure, fund, and retrieve results from third-party measurement studies — without having to route the setup through an Amazon account team or a managed-service intermediary. Previously, standing up a third-party study required coordinating with Amazon staff, which added delays and limited flexibility. Now a dedicated 'Studies' page in the platform exposes a catalog of more than 50 third-party measurement products that advertisers can browse and launch on their own. When setting up a study, advertisers choose between 'Managed within Amazon DSP' (where Amazon consolidates the billing) or 'Managed with Vendor' (for advertisers who already have a direct relationship with the measurement provider across multiple platforms). The capability is available to both managed-service and self-service advertisers and agencies, and the initial rollout spans 18 countries across North America, South America, Europe, the Middle East, and Asia Pacific.
Real-World Impact
The Studies catalog offers 50+ third-party measurement products across 18 countries; one cited rationale for offline measurement is that roughly 72% of U.S. retail sales still occur in physical stores (Forrester).
Key Points
- Amazon Ads launched a self-service workflow in Amazon DSP for advertisers to discover, configure, fund, and retrieve third-party measurement studies on their own
- Reported effective May 15, 2026; previously these studies required coordination with an Amazon account team or a managed-service intermediary
- A dedicated 'Studies' page exposes a catalog of more than 50 third-party vendor measurement products that advertisers can launch independently
- Two setup options: 'Managed within Amazon DSP' (Amazon consolidates billing) or 'Managed with Vendor' (for existing direct vendor relationships across platforms)
- Available to both managed-service and self-service advertisers and agencies using Amazon DSP
- Initial rollout covers 18 countries across North America, South America, Europe, the Middle East, and Asia Pacific
What You Should Do Now
- 1If you run Amazon DSP campaigns, open the new 'Studies' page in DSP to browse the 50+ third-party measurement vendors available in your market
- 2Decide whether 'Managed within Amazon DSP' (consolidated billing) or 'Managed with Vendor' fits your existing measurement relationships before launching a study
- 3Use the self-service flow to attach brand-lift, attention, or offline-sales studies to campaigns yourself instead of waiting on an Amazon account team