Amazon DSP Expands Location-Based Streaming TV Ad Targeting to Canada, Mexico, and Brazil — Advertisers Can Now Vary Store Locations, Local Offers, and Clickthrough URLs by Province or Postal Code Within a Single Creative (July 21, 2026)
On July 21, 2026, Amazon DSP extended its location-based interactive Streaming TV ad capability — first launched in the US on October 31, 2025 — to Canada, Mexico, and Brazil. The feature lets an advertiser upload a single base video creative and have the system substitute defined elements at the moment each impression is delivered, varying store locations, local offers, and clickthrough destinations by state, province, or postal code. For sellers advertising in Canada, this brings ZIP/postal-code-level creative personalization to Streaming TV campaigns run through Amazon DSP. Amazon cited internal US data showing the format drove 6x higher brand search and 4x more detail page views versus standard streaming campaigns, but did not release performance data for the newly added markets.
Real-World Impact
Amazon reports the location-based Streaming TV format drove 6x higher brand search and 4x more detail page views than standard streaming campaigns in its US data — a single base creative can now be personalized down to the postal-code level across the US, Canada, Mexico, and Brazil.
Key Points
- Announced July 21, 2026: Amazon DSP's location-based interactive Streaming TV ads expanded to Canada, Mexico, and Brazil, roughly nine months after the US launch on October 31, 2025
- A single base video creative is uploaded once, and the system substitutes elements at the moment of impression delivery — no separate creative per location
- Three components can vary by geography: store locations, local offers, and clickthrough URLs, at state/province and postal-code resolution
- The capability runs through Amazon DSP on Streaming TV / Prime Video inventory
- Amazon cited internal US data of 6x higher brand search and 4x more detail page views versus standard streaming campaigns; no market-specific data was released for the new regions
What You Should Do Now
- 1If you run Streaming TV campaigns through Amazon DSP in the US or Canada, check whether the location-based interactive video format is now available in your account
- 2Prepare one base video creative and define the store locations, local offers, and clickthrough URLs you want swapped in by province or postal code
- 3Treat this as a media-reach and creative-personalization opportunity — there is no deadline, fee change, or required action for FBA sellers