🇺🇸 USPPC & AdvertisingMedium ImpactOctober 23, 2026
Amazon Extends the Black Friday and Cyber Monday 2026 Deal Sourcing Deadline to November 13 — Prime Exclusive Discounts Can Still Be Created
Effective: November 13, 2026
US sellers planning Black Friday and Cyber Monday promotions, especially those who missed the original October 20 submission deadline.
Amazon posted a Seller Central news update saying the deal sourcing window for Black Friday and Cyber Monday has been extended to November 13. The holiday deal calendar Amazon published in July had closed Black Friday Week and Cyber Monday submissions on October 20, so sellers who missed that date can still add event promotions. The post walks through creating a Prime Exclusive Discount for the events, and reminds sellers that FBA inventory still has to arrive before each event's own cutoff date, which the extension does not change.
Real-World Impact
The new November 13 deadline is 24 days after the original October 20 cutoff for Black Friday Week and Cyber Monday deal submissions.
Key Points
- The deal sourcing window for Black Friday and Cyber Monday is extended to November 13, 2026
- The earlier holiday calendar had closed Black Friday Week and Cyber Monday deal submissions on October 20
- Prime Exclusive Discounts for the events are created under Advertising > Price Discounts > Create a price discount, choosing Events from the drop-down and adding products in Step 2
- Amazon reminds sellers that FBA inventory must reach fulfillment centers before each sales event's cutoff date, as listed in its Q4 2026 peak readiness playbook
- The post does not say whether the extension also covers Lightning Deals and Best Deals; a seller asked in the thread and no answer is shown
What You Should Do Now
- 1If you missed October 20, create Prime Exclusive Discounts for the Black Friday and Cyber Monday events before November 13
- 2Check in Seller Central whether Lightning Deals or Best Deals are still open for your ASINs rather than assuming the extension covers them
- 3Confirm deal ASINs have FBA stock already in fulfillment centers, since a late deal on inventory that misses the event cutoff will not help
- 4Start supporting ad campaigns early so deal ASINs are indexed and building momentum before each event begins, as Amazon recommends
Official Source
Amazon Seller Central →This summary is written in our own words based on the official source linked above. Policies may be updated after publication. Always check the official Amazon source for the latest details.