Amazon Confirms Black Friday Week and Cyber Monday 2026 for November 19–30 — 12 Days of Themed Deal Drops With Double Drops on Black Friday and Cyber Monday
Amazon has published the dates for its 2026 Black Friday Week and Cyber Monday deal events in the US store: they start at 12:01 a.m. PST on November 19 and run through November 30. Across the 12 days, Amazon will run daily themed Today's Big Deals drops covering categories such as toys, tech, fashion, beauty, premium gifts and stocking stuffers, with two drops — at midnight and 8 a.m. PST — on Black Friday and Cyber Monday. The announcement fixes the event window that sellers have been planning deal submissions and FBA inbound around, and Amazon notes that more than 60% of sales in its store come from independent sellers.
Real-World Impact
The extended deal sourcing deadline of November 13 falls 6 days before the event opens on November 19, and the event itself lasts 12 days through November 30.
Key Points
- Black Friday Week and Cyber Monday deals run in the US store from 12:01 a.m. PST on November 19 through November 30, 2026
- Today's Big Deals will drop daily on rotating themes across the 12 days, including toys, tech, fashion, beauty, premium gifts and stocking stuffers
- On Black Friday and Cyber Monday, deals drop twice — at midnight and again at 8 a.m. PST
- Amazon says more than 60% of sales in its store come from independent sellers, most of them small and medium-sized businesses, and features several small-business brands in the announcement
- Amazon states that all deals and availability are subject to change and that deals are available only while supplies last
What You Should Do Now
- 1If you still plan to add event promotions, submit them before the extended November 13 deal sourcing deadline
- 2Check that FBA inventory for deal ASINs has already been received at fulfillment centers, since stock that arrives after the event cutoff will not support the deal
- 3Plan advertising budgets for the full November 19–30 window, with extra headroom for Black Friday (November 27) and Cyber Monday (November 30)
- 4Watch deal and inventory performance daily during the event so you can adjust bids or pause promotions on ASINs at risk of stocking out