🇺🇸 USFBA FeesMedium ImpactNovember 5, 2026
Amazon Will Charge Fees on Buy X Get Y Promotions From January 15, 2027 — $5 per Promotion Plus 2% of Promotion Sales, Capped at $2,000
Effective: January 15, 2027
US sellers (FBA and FBM) who use Buy X Get Y, BOGO or percentage-off promotions, particularly brands that run them on many ASINs.
Amazon's 2027 US fee update adds a charge for Buy X Get Y promotions, such as buy-one-get-one or percentage-off offers. From January 15, 2027, each Buy X Get Y promotion that is submitted and runs carries a $5 flat upfront fee plus a variable fee of 2% of promotion sales, capped at $2,000. The variable fee is calculated on the final price after the promotion discount is applied, and Amazon says the change aligns these promotions with its deals and coupons fee structure.
Real-World Impact
A Buy X Get Y promotion generating $10,000 in promotion sales would cost $5 + 2% × $10,000 = $205; the 2% variable fee reaches its $2,000 cap at $100,000 in promotion sales, for a maximum of $2,005 per promotion.
Key Points
- Effective January 15, 2027, sellers are charged for each Buy X Get Y promotion (also known as buy one get one or percentage-off promotions)
- Upfront fee: $5 flat fee per Buy X Get Y promotion created
- Variable fee: 2.0% of promotion sales, capped at $2,000
- Fees apply to promotions that are submitted and have run
- The variable fee is based on the final price after the promotion has been applied
What You Should Do Now
- 1List every active and scheduled Buy X Get Y promotion that will still be running on or after January 15, 2027
- 2Consolidate overlapping or low-performing promotions, since each one carries its own $5 upfront fee
- 3Add the 2% variable fee to your promotion margin math, calculated on the discounted final price
- 4Compare Buy X Get Y against coupons and deals, which Amazon says now share a similar fee structure, and choose the most cost-effective tool for each ASIN
Official Source
Sellers Ask Sellers (quoting Amazon Seller Central) →This summary is written in our own words based on the official source linked above. Policies may be updated after publication. Always check the official Amazon source for the latest details.