🇺🇸 USPPC & AdvertisingMedium ImpactApril 14, 2026
Amazon DSP Omnichannel Metrics Now Breaks Out Sales by Product Category
Effective: April 14, 2026
US-based Amazon DSP advertisers — particularly multi-category brands and agencies running display, audio, or video campaigns who want to attribute sales lift to specific product categories
Amazon Ads launched a category-level breakout enhancement to Omnichannel Metrics (OCM) on April 14, 2026. Multi-category Amazon DSP advertisers in the US can now see which product categories their ad spend actually drives purchases in — at both the study and campaign level — using an exposure-based measurement methodology. The update is available immediately to both Amazon DSP Self-Service and Managed Service accounts in the United States.
Key Points
- Announced April 14, 2026: Omnichannel Metrics (OCM) now delivers product category-level sales breakouts for Amazon DSP campaigns
- Reveals which product categories generate purchases driven by ad exposure — not just total Amazon units and sales
- Breakouts are available at both the study level and the campaign level inside the Amazon DSP platform
- Uses an exposure-based measurement methodology rather than click-only attribution
- Available to Amazon DSP Self-Service and Amazon DSP Managed Service accounts; geography is limited to the United States at launch
- Designed for multi-category advertisers who want to validate omnichannel strategy and reallocate budget by category
What You Should Do Now
- 1Log into Amazon DSP and open Omnichannel Metrics; review whether any of your existing OCM studies now expose category-level breakouts
- 2Compare category-level lift across DSP campaigns to identify which categories disproportionately benefit from your ad spend
- 3Reallocate DSP budget toward categories with the strongest exposure-based purchase lift, and reduce spend on categories where ads are not driving incremental sales
- 4Document the new methodology in internal reporting templates so leadership reviews don't conflate the new exposure-based numbers with prior click-only metrics
Official Source
Amazon Ads →This summary is written in our own words based on the official source linked above. Policies may be updated after publication. Always check the official Amazon source for the latest details.