🇺🇸🇨🇦 US/CAPPC & AdvertisingLow ImpactMarch 30, 2026
Amazon DSP Standard Display Creatives Now Defined by Region — Marketplace Field No Longer Required
Amazon DSP self-service advertisers running Standard Display creatives across multiple marketplaces in the same region — particularly global brands and agencies maintaining the same display asset across several countries
Amazon Ads announced on March 30, 2026 that Standard Display creatives in Amazon DSP can now be defined at the region level instead of per individual marketplace. The marketplace field is no longer required when creating or updating a Standard Display creative, the language picker now lists every language available within the region, and a marketplace selector was added inside the Preview feature so advertisers can still review country-specific privacy and compliance information. The change applies only to Standard Display creatives — Video, Audio, and Component-Based (including ASIN-based) creative types are unchanged.
Key Points
- Announced March 30, 2026: Amazon DSP Standard Display creatives can be defined at the region level instead of per marketplace
- The 'marketplace' field is no longer required when creating or updating a Standard Display creative
- Regional language selection now lists every language available in the region — for example, English, Spanish, French, and Portuguese in the AMER region
- A marketplace selector was added inside the Preview feature so advertisers can still review country-specific privacy notices and opt-out information
- Available across both Amazon DSP UI and Amazon Ads API workflows for Self-Service Advertisers
- No change to Video, Audio, or Component-Based (including ASIN-based) creative types — those still follow the existing per-marketplace flow
What You Should Do Now
- 1If you upload Standard Display creatives across multiple marketplaces, switch your workflow to upload once per region rather than per marketplace
- 2Review any internal SOPs or API integration code that previously required the marketplace field for Standard Display creative creation, and remove the field from new requests
- 3Use the new marketplace selector inside Preview to verify country-specific privacy notices still display correctly before launching campaigns in each country
- 4Skip this change if you only run Sponsored Products, Sponsored Brands, or Sponsored Display — it is specific to Standard Display creatives within Amazon DSP
Official Source
Amazon Ads →This summary is written in our own words based on the official source linked above. Policies may be updated after publication. Always check the official Amazon source for the latest details.