Amazon Boosts the FBA New Selection Program: 'Increased 2026 Benefits' Take Effect July 30 With a Bigger Inbound-Placement Fee Credit, 90-Day Storage Waiver, and Reduced Referral Fees on New ASINs
Amazon announced on Seller Central (reported June 18, 2026) that it is upgrading the FBA New Selection Program with a set of 'increased New Selection Program (2026) benefits' that take effect July 30, 2026 for qualifying new-to-FBA parent ASINs. The refreshed program increases the inbound-placement fee credit on launch ASINs, provides 90 days of free monthly storage on the first 100 units of a qualifying parent ASIN, and reduces referral fees on the first $25,000 of revenue per new ASIN for the first 365 days. Sellers already enrolled in the existing New Selection Program migrate automatically to the 2026 benefits on July 30; new SKUs only qualify if they meet the program's eligibility window on the launch date. Because the enhanced benefits begin on a fixed date, the timing of new-product inbound matters for brands with Q3 launch calendars.
Real-World Impact
For a qualifying new parent ASIN, the upgraded program waives monthly storage on the first 100 units for 90 days and reduces referral fees on the first $25,000 of that ASIN's revenue during its first 365 days.
Key Points
- Reported June 18, 2026 (Seller Central announcement): Amazon's 'increased New Selection Program (2026) benefits' take effect July 30, 2026 for qualifying new-to-FBA parent ASINs
- Increases the inbound-placement fee credit on launch ASINs — the source describes this as raising the contribution floor by roughly 4 to 7 points depending on average selling price (ASP)
- Provides 90 days of free monthly storage on the first 100 units of a qualifying parent ASIN
- Reduces referral fees on the first $25,000 of revenue per new ASIN for the first 365 days
- Sellers already enrolled in the existing New Selection Program migrate automatically to the 2026 benefits on July 30; new SKUs qualify only if they meet the eligibility window on the launch date
What You Should Do Now
- 1If you have Q3 product launches, consider timing new-to-FBA ASIN inbound so the units qualify under the enhanced 2026 benefits starting July 30
- 2Confirm each new parent ASIN meets the New Selection Program eligibility window on its launch date before relying on the credits
- 3If you're already enrolled, no action is needed to migrate — but review the new credit and waiver levels (storage waiver caps at the first 100 units) when planning inventory commitments