Amazon Narrows FBM Enforcement Again — From August 31, 2026 a Single Offer That Creates an Account Health Risk Can Be Temporarily Deactivated Instead of the Whole Selling Account
Amazon has extended its offer-level enforcement model to a wider set of seller-fulfilled performance policies. According to reporting by Amazon seller law firm Rosenbaum Famularo (amazonsellers.attorney), published September 5, 2026, Amazon said that beginning August 31, 2026, when an individual FBM offer creates an Account Health risk under specified performance policies, Amazon may temporarily deactivate the affected offer rather than place the seller's entire selling account at risk. The change covers four performance measurements: Cancellation Rate, Late Shipment Rate, Order Defect Rate, and On-Time Delivery Rate. Amazon reportedly sends a warning email before an affected offer is deactivated, and directs sellers to the Account Health dashboard to resolve the issue and request reactivation. This is the same containment logic Amazon applied to On-Time Delivery Rate alone on February 28, 2026, now generalised across the other three seller-fulfilled metrics. Importantly, it does not make accounts safe: full account deactivation remains available to Amazon for other violation types, including intellectual property complaints, authenticity claims, review manipulation, and related-account violations.
Real-World Impact
The change is about blast radius rather than thresholds. Previously, a single seller-fulfilled offer that pushed one of the four named metrics into risk territory could put the whole selling account — every offer on it, FBA included — at risk of deactivation. From August 31, 2026 the same situation can cost that one offer while the rest of the catalog keeps selling. The source states no new numeric thresholds for any of the four metrics.
Key Points
- Beginning August 31, 2026, an individual FBM offer that creates an Account Health risk under the named performance policies may be temporarily deactivated on its own, instead of the seller's entire selling account being put at risk
- Four performance measurements are in scope: Cancellation Rate, Late Shipment Rate, Order Defect Rate, and On-Time Delivery Rate
- The seller's other active offers continue operating while the problem offer is deactivated
- Amazon sends a warning email before an affected offer is deactivated, so the deactivation is not the first notice a seller receives
- Reactivation runs through the Account Health dashboard under Other Policy Violations, following Amazon's instructions for resolving the underlying issue
- This generalises the model Amazon introduced for On-Time Delivery Rate alone on February 28, 2026, which deactivated only the listings most responsible for an OTDR miss rather than the whole catalog — see our earlier coverage of that change
- The narrowing is limited to these four seller-fulfilled performance policies; account-level deactivation remains available to Amazon for intellectual property complaints, authenticity claims, review manipulation, and related-account violations
- No new numeric thresholds were announced — the reporting describes a change to what Amazon deactivates, not to the metric targets themselves
What You Should Do Now
- 1Open Account Health and check your current Cancellation Rate, Late Shipment Rate, Order Defect Rate and On-Time Delivery Rate so you know which of the four is closest to a miss going into Q4
- 2Break each metric down by SKU rather than reading only the account-level figure — offer-level enforcement means a single bad SKU is now the unit of risk, and it is also the unit you can fix
- 3Make sure the email address on your Seller Central account is monitored, since Amazon sends a warning email before deactivating an affected offer and that email is your window to act
- 4If an offer is deactivated, work the appeal through Account Health dashboard > Other Policy Violations and fix the underlying fulfillment problem — a reactivated offer with the same carrier or handling-time setup will trip again
- 5Do not read this as broader safety: keep intellectual property, authenticity and review-solicitation practices clean, because those violation types can still deactivate the entire account