Amazon Opens a Pallet Delivery Option for Seller-Fulfilled Amazon Business Orders — 80% of Business Buyers Picked Pallets Over Faster Shipping in the Pilot (July 2026)
Amazon has made a pallet delivery option available to sellers for Fulfilled by Merchant orders placed by Amazon Business customers. Instead of breaking a large B2B order into many parcels, sellers can offer the order palletized — the format business buyers with docks and receiving teams generally prefer. Amazon says that during its pilot, 80% of business customers chose pallet delivery when it was offered, and that most of those buyers picked pallets over faster shipping options. The move is part of a broader push to get third-party sellers to court business buyers ahead of Amazon's Amazon Business Reshape conference in Nashville in October 2026.
Real-World Impact
Amazon's cited 2025 research puts average revenue per US FBA pallet order at 16 times that of a non-pallet order; in the pilot, 80 of every 100 business customers offered pallet delivery took it.
Key Points
- As of July 2026, sellers can use a pallet delivery option for Fulfilled by Merchant orders placed by Amazon Business customers
- In Amazon's pilot, 80% of business customers chose pallet delivery when it was offered — and most of them chose pallets over faster shipping options
- Amazon's pitch to sellers: pallet delivery 'can help you sell more units, improve margins, and make your operations more efficient'
- Amazon cites its own 2025 research showing US FBA pallet orders generated an average of 16 times more revenue per order than non-pallet orders
- Amazon documents the program on a Seller Central help page titled 'Amazon Business Pallet Delivery' (help node GHHHZKJQ84DC6DMY), which requires a Seller Central login to view
- The launch is part of Amazon's wider B2B push ahead of the 5th Amazon Business Reshape conference, held in Nashville in October 2026 for procurement, finance, IT, operations, and supply chain decision-makers
What You Should Do Now
- 1Review the 'Amazon Business Pallet Delivery' help page in Seller Central for the current eligibility rules and setup steps before turning the option on
- 2Identify which of your SKUs are realistic pallet candidates — heavy, bulky, or ordered in large multiples by business buyers
- 3Confirm your warehouse and carrier can actually build, load, and ship pallets (dock or liftgate access, LTL account, palletizing labor) before advertising the option
- 4Price it deliberately: model the LTL cost and handling time into your shipping settings rather than assuming parcel economics carry over
- 5Watch that pilot signal — buyers traded speed for pallets, so a slower palletized transit time is not automatically a conversion penalty in B2B