🇺🇸 USPPC & AdvertisingLow ImpactJune 26, 2026

iHeartMedia Becomes a Local Reseller of Amazon Ads Audio & Video Inventory — Its Sales Teams Can Now Sell Amazon DSP Access With Amazon's First-Party Signals Across iHeart's Own Properties (June 26, 2026)

US advertisers — especially local and regional buyers who work with iHeartMedia's sales teams — who want a single path to combine Amazon Ads inventory (Prime Video, Twitch, Amazon Music, Fire TV, Alexa) and Amazon DSP's first-party signals with iHeart's own audio, podcast, and creator inventory. This is a new ad-buying path through Amazon DSP, not a fee change, and it does not affect Sponsored Products or Sponsored Brands for FBA/FBM product sellers.

On June 26, 2026, iHeartMedia and Amazon Ads announced an expanded partnership in which iHeartMedia will serve as a local reseller of Amazon's audio and video inventory — including Prime Video, Twitch, Amazon Music, Fire TV, and Alexa. As part of the same deal, iHeartMedia's customers can now use Amazon DSP — including Amazon's authenticated first-party shopping, browsing, and streaming signals — to plan, target, and measure campaigns across iHeart's own owned-and-operated digital inventory (digital, audio, podcasts, and creator-led content) at both the local and national levels. The arrangement lets iHeart's local sales teams offer advertisers campaigns that span both Amazon's media ecosystem and iHeart's properties through a single relationship. It builds on a prior history of iHeart reselling Amazon Prime streaming ad inventory and the programmatic-audio integration the two announced in November 2025; broadcast radio and podcast inventory through Amazon DSP was flagged as continuing to roll out through 2026.

Key Points

Announced June 26, 2026: iHeartMedia will serve as a local reseller of Amazon's audio and video inventory, including Prime Video, Twitch, Amazon Music, Fire TV, and Alexa
iHeart's customers can now use Amazon DSP — including Amazon's authenticated first-party shopping, browsing, and streaming signals — across iHeart's own owned-and-operated digital inventory (digital, audio, podcasts, creator-led content)
The deal operates both locally and nationally, letting iHeart's local sales teams offer combined Amazon + iHeart campaigns through a single relationship
Builds on iHeart's prior reselling of Amazon Prime streaming ad inventory and the programmatic-audio integration the two announced in November 2025
Broadcast radio and podcast inventory through Amazon DSP was flagged as continuing to roll out through 2026
Announced by iHeartMedia Chief Business Officer Lisa Coffey and Amazon Ads' Head of Local Sales, Jenn Donohue

What You Should Do Now

1If you buy local or regional media through iHeartMedia, ask your rep about activating Amazon DSP access and Amazon Ads inventory (Prime Video, Twitch, Amazon Music, Fire TV, Alexa) under this reseller deal
2If you run Amazon DSP campaigns, note that iHeart's owned digital, audio, podcast, and creator inventory is now addressable with Amazon's authenticated first-party signals
3Skip this if you do not advertise in the United States or only run Sponsored Products/Sponsored Brands — the partnership is aimed at DSP and local/national media buyers, not marketplace search ads

Official Source

Radio Ink →

This summary is written in our own words based on the official source linked above. Policies may be updated after publication. Always check the official Amazon source for the latest details.

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