🇺🇸 USPPC & AdvertisingLow ImpactApril 24, 2026
Kindle eReader Lockscreen Ads Now Available Through Amazon DSP Self-Service
Effective: April 24, 2026
Self-service advertisers in the United States promoting ebooks via Amazon DSP — particularly publishers, KDP authors using DSP, and book-marketing agencies that previously had to negotiate Kindle lockscreen inventory through managed service
Amazon Ads announced on April 24, 2026 that Kindle eReader lockscreen ad placements are now available through Amazon DSP self-service open auction. Self-service advertisers promoting ebooks can run unified Kindle lockscreen campaigns alongside their other Amazon Ads campaigns inside the same DSP interface, using existing APIs — no new contracts, integrations, or separate platforms required. Availability is limited to the United States at launch.
Key Points
- Announced April 24, 2026: Kindle eReader lockscreen ad placements now buyable via Amazon DSP self-service open auction
- Targeted at self-service advertisers promoting ebooks — Kindle lockscreens reach readers directly on the device
- Unified campaign management — Kindle campaigns sit alongside other Amazon Ads campaigns in the same DSP interface
- No new APIs or contract amendments required: existing DSP APIs already support Kindle campaign creation
- Generally available (not beta) at launch
- United States only at launch — no other markets announced
What You Should Do Now
- 1If you advertise ebooks via Amazon DSP self-service, log into your DSP account and look for Kindle lockscreen as a new placement option in line item setup
- 2Check that your existing API integrations are still compatible — Amazon confirmed no API changes are required, but verify your campaign creation flow still works with the new placement
- 3Skip this if you do not advertise ebooks or are outside the United States — the placement is currently restricted to ebook advertisers in the US
Official Source
Amazon Ads →This summary is written in our own words based on the official source linked above. Policies may be updated after publication. Always check the official Amazon source for the latest details.