🇺🇸 USFBA OperationsLow ImpactJuly 22, 2026
Amazon Rolls Out Three Consolidated Seller Central Tools — Manage Products, Manage Shipments, and Manage FBA Inventory — with Customizable Views and Seller Assistant Built In (July 2026)
US sellers on the updated Seller Central experience, particularly FBA sellers who regularly move between listing edits, shipment tracking, and inventory health screens. This is an interface and workflow consolidation — there is no fee change, no compliance deadline, and no change to account health or performance metrics.
Amazon announced three consolidated management tools in the updated Seller Central: Manage Products, Manage Shipments, and Manage FBA Inventory. Manage Products brings listing edits, inventory management, and product health tracking onto a single page, and lets sellers customize which data points appear and save those preferences. Sellers can also ask Seller Assistant for insights directly inside Manage Products. Amazon states that existing data and workflows are unchanged — the tools consolidate work that was previously spread across multiple pages so common tasks can be completed faster. All three are reached from the left navigation menu in updated Seller Central.
Key Points
- Three consolidated tools launched in updated Seller Central: Manage Products, Manage Shipments, and Manage FBA Inventory
- Manage Products combines editing listings, managing inventory, and tracking product health on one page instead of across separate screens
- 'Customize your view' lets sellers choose which data points display on the page and save those preferences
- Seller Assistant can be queried directly inside Manage Products to surface insights about the business
- Manage Shipments consolidates shipment tracking and status monitoring; Manage FBA Inventory centralizes inventory health and inventory level management
- Amazon states existing data and workflows remain unchanged — this is a consolidation of access points, not a change to underlying reporting or rules
- All three tools are accessed from the left navigation menu in the updated Seller Central experience
What You Should Do Now
- 1Open the left navigation menu in Seller Central and locate Manage Products, Manage Shipments, and Manage FBA Inventory to see whether the new tools are live on your account
- 2In Manage Products, use 'Customize your view' to pin the data points your team actually uses and save the layout so it persists between sessions
- 3Try asking Seller Assistant a question directly inside Manage Products before falling back to separate reports
- 4Update any internal SOPs or training docs that reference the old page paths, since the entry points have moved even though the underlying data has not changed
Official Source
Amazon Seller Central →This summary is written in our own words based on the official source linked above. Policies may be updated after publication. Always check the official Amazon source for the latest details.