Amazon Lets MCF Merchants Add Prime Delivery to Their Own Websites at No Extra Cost, and MCF Preferred Pricing Now Offers 15–25% Off Fulfillment Fees for Six Months (September 24, 2026)
On September 24, 2026, Amazon announced two Amazon Supply Chain Services (ASCS) offerings for merchants selling in the US. First, Multi-Channel Fulfillment (MCF) merchants can now put the Prime badge and fast, free Prime delivery on their own websites at no additional cost, without changing their payments processing, order management, or store policies. Second, the MCF Preferred Pricing Program lets merchants save 15–25% on fulfillment fees for the first six months on orders from their own websites, other marketplaces, and social channels. Buy with Prime remains the option for merchants who want Amazon to also handle shopper customer service and returns.
Real-World Impact
The Preferred Pricing discount is 15–25% for the first six months. On $1,000 of monthly MCF fulfillment fees, that is $150–$250 saved per month, or $900–$1,500 over the six-month window, before any Prime-delivery conversion effect.
Key Points
- New and existing MCF merchants selling in the US can add the Prime badge and Prime delivery to their websites at no additional cost beyond MCF fulfillment
- Merchants do not need to change their payments processing, order management, or store policies; Buy with Prime remains the separate option where Amazon manages shopper customer service and returns
- Setup routes: the Amazon MCF and Buy with Prime app for Shopify, integrations through Amazon's Selling Partner API, and partners Fulfil, LingXing, and WebBee, which Amazon says are launching soon
- MCF Preferred Pricing Program: 15–25% savings on fulfillment fees for the first six months across merchants' own websites, marketplaces, and social channels
- Among early merchant adopters, Amazon says more than 40% of eligible orders on average have shipped with Prime delivery
- Amazon reports sellers who fulfilled US orders through both MCF and FBA cut out-of-stock rates by an average of 19% and improved inventory turnover by an average of 12%
What You Should Do Now
- 1If you sell on Shopify, check the Amazon MCF and Buy with Prime app for the option to show Prime delivery on your storefront
- 2Sign up for the MCF Preferred Pricing Program through Seller Central and confirm which discount tier within the 15–25% range applies to you
- 3Because the discount runs for six months, re-price off-Amazon channels against the standard MCF fee schedule too, not only the discounted rate
- 4Decide whether to keep returns and customer service in-house (MCF with Prime delivery) or hand them to Amazon via Buy with Prime