🇺🇸 USFBM PolicyHigh ImpactFebruary 11, 2026

Amazon Shifts OTDR Enforcement to Item Level for Seller-Fulfilled Orders

Effective: February 28, 2026

All US sellers using seller-fulfilled (FBM) or Seller Fulfilled Prime shipping

Amazon changed how it enforces the 90% On-Time Delivery Rate (OTDR) threshold for seller-fulfilled orders. Previously, falling below 90% triggered deactivation of the seller's entire catalog. Starting February 28, 2026, Amazon now identifies the specific listings most responsible for OTDR failures and deactivates only those listings — leaving the rest of the catalog active. Full account deactivation remains possible for repeated or severe violations.

Real-World Impact

Under the old system, a seller with 500 listings could lose all of them if one slow carrier dragged OTDR below 90%. Under the new system, only the 3–5 listings with delivery failures would be deactivated, protecting the other 495.

Key Points

OTDR below 90% now triggers deactivation of specific failing listings only — not the entire seller catalog
Full catalog suspension still applies for severe or repeat OTDR violations
Sellers using Shipping Settings Automation (SSA), Automated Handling Time (AHT), and Amazon Buy Shipping labels are protected from targeted deactivation
Affected listings can be reactivated via the Account Health Dashboard under Other Policy Violations
The 90% OTDR threshold is unchanged; 95%+ is the recommended performance target

What You Should Do Now

1Enable Shipping Settings Automation (SSA) and Automated Handling Time (AHT) in Seller Central to gain enforcement protection
2Purchase all shipping labels through Amazon Buy Shipping or Veeqo to qualify for OTDR-protected status
3Monitor OTDR by carrier and shipping template in Account Health to identify problem routes before listings get flagged
4If a listing is deactivated, appeal via Account Health Dashboard > Other Policy Violations > Order Performance - OTDR

Official Source

Amazon Seller Central →

This summary is written in our own words based on the official source linked above. Policies may be updated after publication. Always check the official Amazon source for the latest details.