🇺🇸 USListingsMedium ImpactMay 18, 2026
Amazon Opens Premium A+ Content to All Brand-Registered Sellers, Dropping the Five-Project Eligibility Threshold
Brand-registered sellers on Seller Central in the US and UK who were previously blocked from Premium A+ Content by the five-approved-projects threshold.
Amazon has expanded access to Premium A+ Content for brand-registered sellers in Seller Central, removing the long-standing requirement that a brand have at least five approved A+ Content projects published in the previous 12 months before it could use the premium modules. With that gate lifted, brand owners can now build Premium A+ detail pages — larger images, video, interactive hotspots, comparison tables, and other richer modules — without first accumulating a track record of approved basic A+ projects. The expansion was reported for the US and UK marketplaces.
Key Points
- Amazon removed the eligibility requirement that brands have five or more approved A+ Content projects published in the last 12 months in order to access Premium A+ Content
- Premium A+ is now reported as available to all brand-registered sellers in Seller Central in the US and UK
- Premium A+ modules include larger images, video, interactive hotspots, clickable carousels, Q&A, and comparison/shoppable modules not available in basic A+ Content
- Access remains limited to brand owners — sellers reselling brands they do not own still cannot create A+ Content for those ASINs
- Amazon did not publish a specific effective date or cost change alongside the expanded eligibility
What You Should Do Now
- 1Check whether your Brand Registry-enrolled account now shows Premium A+ templates in the A+ Content Manager
- 2Prioritize converting your highest-traffic ASINs to Premium A+ modules (comparison tables, hotspots, video) to lift conversion
- 3Confirm a published Brand Story where required, since it remains part of Amazon's broader A+ best-practice guidance
Official Source
Toucan Ecommerce →This summary is written in our own words based on the official source linked above. Policies may be updated after publication. Always check the official Amazon source for the latest details.