🇺🇸🇨🇦 US/CAFBA OperationsHigh ImpactSeptember 14, 2026
Amazon Confirms Prime Big Deal Days 2026 for October 6–7, a 48-Hour Event in 22 Countries Starting 12:01 a.m. PDT (September 14, 2026)
Effective: October 6, 2026
US and Canadian FBA and FBM sellers running deals, coupons, or Prime-exclusive discounts during the October event, plus any seller whose sales or ad costs typically shift during Amazon's Q4 tentpole events.
Amazon has announced that Prime Big Deal Days 2026 will run October 6–7, giving Prime members 48 hours of member-exclusive deals starting at 12:01 a.m. PDT on October 6. The event covers 22 countries, including the United States and Canada, although Amazon notes dates may vary by country. Deals span more than 35 categories, and a rotating set of Today's Big Deals will drop three times a day. For sellers, the announcement fixes the event window that Amazon's earlier holiday calendar asked them to plan inbound shipments and deal submissions around before the dates were public.
Key Points
- Prime Big Deal Days 2026 runs October 6–7, with 48 hours of Prime member-exclusive deals starting at 12:01 a.m. PDT on October 6
- The event takes place in 22 countries, including the US, Canada, Mexico, the UK, Germany, France, Italy, Spain, Japan, Brazil, and Australia; Amazon says dates may vary by country
- Deals cover more than 35 categories
- Today's Big Deals will drop three times daily, at midnight, 8 a.m., and 1 p.m. PDT
- Amazon is promoting Alexa for Shopping deal tools for shoppers, including deal alerts, target-price notifications with optional Auto-Buy, and up to 365 days of price history
What You Should Do Now
- 1Check in Seller Central that your submitted Prime Big Deal Days deals are approved and scheduled for the October 6–7 window
- 2Confirm the inventory you inbounded for the event has been received and shows as available, so the Prime badge displays during the event
- 3Set PPC budgets and bids for October 6–7; shoppers with Alexa price-history and target-price alerts will be comparing deal prices
- 4Check that your deal price is actually the lowest recent price on your top ASINs, since shoppers can now see up to 365 days of price history
Official Source
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