Amazon Confirms Exact Prime Day 2026 Dates: June 23–26, a Four-Day Event Starting 12:01 a.m. PDT
Amazon has officially confirmed the exact dates for Prime Day 2026: the event runs June 23–26 and kicks off at 12:01 a.m. PDT on June 23. This fills in the detail Amazon left open in its earlier April announcement, which confirmed only that Prime Day would move to June without naming dates or event length. The four-day event takes place in 22 countries in June — including the United States, Canada, the United Kingdom, Germany, France, Italy, Spain, and Mexico — with Prime members in Australia, Brazil, India, and Japan shopping deals later in summer. Amazon says deals will span more than 35 categories, including clothing, beauty, kitchen, home, and electronics, and that early Prime Day deals are already available. Prime Day remains exclusive to Prime members. With the dates now locked, sellers can finalize the inbound shipping, deal-submission, pricing, and PPC timelines they previously had to plan around an unknown window.
Key Points
- Amazon officially confirmed Prime Day 2026 runs June 23–26, a four-day event starting at 12:01 a.m. PDT on June 23
- This finalizes the exact dates Amazon left undisclosed in its earlier April announcement, which committed only to a June window
- The June event spans 22 countries, including the US, Canada, UK, Germany, France, Italy, Spain, and Mexico; Australia, Brazil, India, and Japan participate later in summer
- Deals will cover more than 35 categories, including clothing, beauty, kitchen, home, and electronics
- Early Prime Day deals are already available ahead of the main event, and Prime Day remains exclusive to Prime members
- With dates confirmed, sellers can lock in inbound FC arrival, deal submission, pricing, and PPC timelines against a firm June 23 start
What You Should Do Now
- 1Lock your inbound shipment plan to land Prime-eligible inventory at fulfillment centers well before the June 23 event start
- 2Confirm any deal submissions, coupons, and Prime-Exclusive Discounts in Seller Central are scheduled against the June 23–26 window
- 3Finalize PPC budgets and bid strategies for the compressed pre-event ramp now that the start date is fixed
- 4Verify Buy Box status and pricing on your top ASINs so they are buyable when the event opens at 12:01 a.m. PDT on June 23