🇺🇸 USListingsLow ImpactMarch 17, 2026
Product Opportunity Explorer Gets New Insights & Trends Tab
Amazon added an Insights & Trends tab to Product Opportunity Explorer in Seller Central. It offers four views — Demand Overview, Competition Overview, Differentiation Potential, and Momentum Tracker — with customizable trend graphs and historical comparisons at 90-day and 360-day intervals.
Key Points
- Four new views: Demand Overview, Competition Overview, Differentiation Potential, Momentum Tracker
- Customizable trend graphs for search volume, conversion rate, and other key metrics
- Historical comparison at 90-day and 360-day lookback periods
- Helps sellers identify emerging niches and evaluate competitive landscape
- Available free to all Professional sellers in Seller Central
Official Source
Amazon Selling Partners →This summary is written in our own words based on the official source linked above. Policies may be updated after publication. Always check the official Amazon source for the latest details.