Amazon's Remote-Enabled 'Add to Cart' Ads Go Live on Samsung TV Plus — First External Platform to Run Amazon DSP Shoppable Interactive Video, With Boiron, Logitech, Reckitt and Others as Launch Brands (June 22, 2026)
On June 22, 2026, Samsung Ads and Amazon Ads activated shoppable interactive video ads on Samsung TV Plus, making Samsung the first external platform to run Amazon DSP's remote-enabled interactive ad technology. For the first time, viewers watching free ad-supported (FAST) content on Samsung TV Plus can use their TV remote to take a commerce action inside an ad — 'Add to Cart' routes Amazon sellers' products directly into the viewer's Amazon storefront, while non-Amazon advertisers can use 'Send to Phone' or headline prompts like 'Sign Up Today' to extend engagement off-screen. This is the go-live of the partnership Amazon first announced at IAB NewFronts on March 27, 2026; the inaugural live campaigns feature Boiron USA, Logitech, PLAION, PMG, and Reckitt as launch brands. Samsung TV Plus runs on Samsung Smart TVs across 25+ countries, though the named launch brands are North-American-facing, and the broader integration was still rolling out at announcement.
Real-World Impact
Amazon Ads says its interactive video format drives 6X higher brand search, 4X more detailed page views, 4X more add-to-cart actions, and 5X higher purchase rates versus standard streaming TV campaigns — these are Amazon's own figures for the interactive format generally, not a Samsung-specific measured result.
Key Points
- June 22, 2026: Samsung Ads and Amazon Ads activated shoppable interactive video ads on Samsung TV Plus — the first time FAST viewers can take a commerce action inside an ad using their TV remote
- Samsung is the first external platform to run Amazon DSP's remote-enabled interactive shoppable video ad technology; this is the go-live of the partnership announced at IAB NewFronts on March 27, 2026
- For Amazon sellers, 'Add to Cart' sends products straight into the viewer's Amazon storefront with a click of the remote; non-Amazon advertisers can use 'Send to Phone' or 'Sign Up Today' to extend engagement off the TV
- Inaugural live launch brands are Boiron USA (wellness), Logitech (technology), PLAION (gaming/entertainment), PMG (media agency), and Reckitt (consumer goods)
- Runs on Samsung TV Plus across Samsung Smart TVs in 25+ countries; the named launch brands are North-American-facing and the broader integration was still rolling out at the time of announcement
- Advertisers buy the inventory through Amazon DSP using the same interface as their other DSP campaigns — no separate platform required
What You Should Do Now
- 1If you run Amazon DSP campaigns, evaluate Samsung TV Plus as a new shoppable CTV surface where the 'Add to Cart' remote action routes viewers into your Amazon storefront
- 2Prepare creative variants with an 'Add to Cart' call-to-action if you sell on Amazon, or 'Send to Phone'/'Sign Up Today' if you do not, since the remote-triggered CTAs differ by advertiser type
- 3Treat Amazon's 6X/4X/5X interactive-video figures as the vendor's own claims for the format generally — measure Samsung TV Plus performance separately before reallocating budget
- 4Skip this if you do not run Amazon DSP — Sponsored Products and Sponsored Brands sellers are unaffected