🇺🇸 USAccount PolicyLow ImpactJuly 22, 2026
Amazon Opens Seller Café Bookings for Accelerate 2026 — 30-Minute One-on-One Sessions With Amazon Experts Across 50+ Categories (September 22–24, Seattle)
US sellers who can attend Accelerate in person in Seattle. This is an optional, paid-conference support offering — it changes nothing operationally for sellers who don't attend, and there is no compliance deadline attached to it.
On July 22, 2026, Amazon announced Seller Café at Amazon Accelerate 2026, its free in-person support desk where sellers sit down one-on-one with an Amazon subject-matter expert. Sellers can book a 30-minute pre-scheduled session in advance or take a 30-minute walk-up appointment on site, choosing from more than 50 appointment categories. Accelerate 2026 runs September 22–24 in Seattle, and registration is open now. This is an event-access announcement, not a policy or fee change — nothing about how you list, price, or ship changes.
Real-World Impact
A single Seller Café booking is 30 minutes, chosen from more than 50 appointment categories; registering before August 8, 2026 saves $100 on the Accelerate ticket.
Key Points
- Announced July 22, 2026: Seller Café returns at Amazon Accelerate 2026, held September 22–24 in Seattle
- Two appointment formats — a 30-minute pre-scheduled in-person session booked ahead of time, or a 30-minute walk-up appointment booked on site
- More than 50 appointment categories are available, so sellers can pick a topic that matches their specific issue rather than a general Q&A
- Sessions are one-on-one with an Amazon subject-matter expert, covering topics such as advertising, account health, fulfillment, and brand building
- Amazon says Seller Café spots are limited; registering for Accelerate early is what puts you in line to be notified when appointments open
- Accelerate registration also includes breakout session tracks, the Innovation Hub for testing new tools, the Seller Networking Lounge, and hands-on AI capabilities
- Early-bird pricing saves $100 on registration through August 8, 2026
What You Should Do Now
- 1If you plan to attend, register for Accelerate 2026 before August 8, 2026 to capture the $100 early-bird savings
- 2Register early regardless of your appointment plans — Amazon ties Seller Café notification and limited spots to registration, not to a separate waitlist
- 3Before the event, write down the one or two account-specific problems you want solved so a 30-minute slot is enough — pick the matching appointment category rather than a broad one
- 4If you can't travel to Seattle, skip this — nothing here is a requirement, and the same topics are covered free in Seller University
Official Source
Sell on Amazon →This summary is written in our own words based on the official source linked above. Policies may be updated after publication. Always check the official Amazon source for the latest details.