Amazon Rolls Out a Redesigned Seller News Mobile Experience in the Amazon Seller App with Filtering, Bookmarks, and Forums Integration (June 4, 2026)
Amazon has launched an updated Seller News experience inside the Amazon Seller app to help sellers find key updates and insights more quickly while managing their business on the go. The redesigned home page brings featured news and recent updates together in one place, and a new filtering system lets sellers narrow articles by date and topic to surface relevant updates faster. Sellers can now bookmark important articles to read later, with saved news remaining accessible whenever they need it. Each article also adds a 'Join the Conversation' option that links into the Seller Forums, so sellers can see what others are discussing and get feedback from Amazon experts. Seller News is reached by opening the Amazon Seller app and tapping the 'Stay Informed' tab at the top of the home page, or by finding it in the app's main menu.
Key Points
- Announced June 4, 2026: a redesigned Seller News experience in the Amazon Seller app for finding updates on the go
- Updated home page consolidates featured news and recent updates in one place
- Smarter filtering lets sellers narrow articles by date and topic to find relevant updates faster
- Sellers can bookmark articles to read later, with saved news remaining accessible anytime
- A 'Join the Conversation' link on each article opens the Seller Forums to discuss with other sellers and get feedback from Amazon experts
- Access it by opening the Amazon Seller app and tapping the 'Stay Informed' tab at the top of the home page, or via the app's main menu
What You Should Do Now
- 1Update the Amazon Seller app and open the 'Stay Informed' tab to try the redesigned Seller News home page
- 2Use the date and topic filters to focus on the update categories most relevant to your business
- 3Bookmark important announcements so you can return to them, and use 'Join the Conversation' to follow seller discussions on key changes