🇺🇸 USPPC & AdvertisingHigh ImpactJanuary 28, 2026
Sponsored Brands Product Collections Now Require 3 ASINs; AI Replaces Custom Creatives
Effective: January 28, 2026
All US sellers running Sponsored Brands Product Collections campaigns
Amazon overhauled the Sponsored Brands Product Collections ad format effective January 28, 2026. Advertisers must now include a minimum of three ASINs per collection (up from one) with a maximum of ten. Custom headlines, lifestyle images, and branded creatives have been eliminated — Amazon's AI automatically selects product visuals and details from listing content. Existing collections with fewer than three ASINs can continue running but cannot accept new ad groups.
Real-World Impact
An advertiser running a Sponsored Brands collection with only 1 or 2 ASINs can no longer create new ad groups in that campaign — blocking all campaign expansion until at least 3 eligible ASINs are added.
Key Points
- Minimum 3 ASINs required per Product Collection; maximum is 10 — down from no upper limit
- Custom headlines, lifestyle images, and branded creative assets are no longer supported
- Amazon AI automatically selects product details and visuals directly from listing content
- Two collection modes available: Automatic (AI selects products) and Manual (seller selects)
- Existing collections with fewer than 3 ASINs continue running but cannot add new ad groups
- Collection type per ad group is permanent once set and cannot be changed later
What You Should Do Now
- 1Audit all Sponsored Brands Product Collection campaigns and identify any with fewer than 3 ASINs
- 2Add eligible ASINs to under-minimum collections to restore the ability to create new ad groups
- 3Review AI-generated creatives in existing campaigns to ensure they accurately represent your brand
- 4Monitor campaign performance after the creative change — AI-selected visuals may perform differently from past custom creatives
Official Source
Amazon Advertising →This summary is written in our own words based on the official source linked above. Policies may be updated after publication. Always check the official Amazon source for the latest details.