Sponsored Products Video Offers Opt-In Auto-Assembled Videos — Amazon Builds an ASIN-Level Video Ad From Your Existing Detail Page and Uploaded Clips at No Assembly Charge (US)
Amazon Ads' Sponsored Products video help page, last updated July 27, 2026, lists two ways to put video in Sponsored Products campaigns: manual upload, or an opt-in auto-assembled video that Amazon builds from video assets the advertiser has already uploaded or that appear on the product detail page. Amazon states no new video content is generated; one video is assembled per ASIN, and it must be approved before it can serve. There is no charge to assemble the video, and when it serves it uses the existing campaign budget at the same cost-per-click bid as standard ads, with an optional video bid adjustment. Sponsored Products video is US-only and not available for Books.
Real-World Impact
An ad group advertising 3 ASINs that turns on auto-assembled video gets 3 separate videos — one per ASIN — assembled within 72 hours, with $0 charged for assembly. Once approved and served, clicks on those videos are charged at the same CPC bid as the ad group's standard Sponsored Products ads unless you add a video bid adjustment.
Key Points
- Sponsored Products video can be added two ways: manual upload through campaign manager, or auto-assembled video, which is opt-in
- Auto-assembled videos are built from clips in your product detail page videos and videos you uploaded — Amazon states no new video content is generated
- Videos are assembled at the ASIN level: if an ad group has multiple ASINs, each ASIN gets its own video
- Videos are assembled within 72 hours after the feature is activated on a campaign, then go through approval; approval does not guarantee immediate delivery, as the ad still competes in the auction
- There is no charge to assemble the video; served videos use the existing Sponsored Products budget at the same CPC bid as standard ads, and an optional video bid adjustment can raise bids for video placements
- Advertisers can review, edit, pause or opt out at any time; auto-assembled videos are labeled separately from manually uploaded videos in the ad group's Video tab
- Sponsored Products video is only available in the US and is not available for Books
What You Should Do Now
- 1List which advertised ASINs already have detail page videos or uploaded video assets — auto-assembly only draws on existing clips
- 2To opt in, open the campaign, click Campaign settings, and check Auto-assembled video in the Sponsored Products video section
- 3After activation, open the ad group's Video tab under Manage Ads to preview, edit, pause or activate each assembled video
- 4Decide whether to add a video bid adjustment; without one, video ads compete at your standard CPC bid
- 5Compare video ad clicks and conversions against standard ads in the same campaign and pause any assembled video that is not converting