Amazon Ads Adds an 'Off-Amazon Ad Serving' Column to Sponsored Products Bulksheets, Letting US Advertisers Toggle Off-Amazon Placements in Bulk (June 8, 2026)
Amazon Ads has added a new 'Off-Amazon ad serving' column to its Sponsored Products bulksheets, giving US advertisers a way to control whether their Sponsored Products campaigns serve on off-Amazon placements without editing each campaign one at a time in the Ads Console. The column operates at the campaign entity level and works for both Create and Update rows, so advertisers managing hundreds of campaigns can switch off-Amazon serving preferences across their whole account with a single spreadsheet upload. Previously these settings had to be changed individually inside the Ads Console. The feature was reported on June 8, 2026 — the same day Amazon's unified reporting moved out of beta into general availability — and is currently available in the United States only, with no international timeline provided.
Key Points
- Reported June 8, 2026: Amazon Ads added an 'Off-Amazon ad serving' column to Sponsored Products bulksheets
- The column lets advertisers toggle off-Amazon placement serving in bulk instead of editing each campaign individually in the Ads Console
- It operates at the campaign entity level and supports both Create and Update operations in the bulksheet
- Advertisers managing large numbers of campaigns can change off-Amazon serving preferences across the account with a single spreadsheet upload
- Available in the United States only at launch; no international rollout timeline was provided
- Shipped the same day Amazon's unified reporting exited beta into general availability, part of broader campaign-management and reporting updates
What You Should Do Now
- 1If you manage Sponsored Products via bulksheets, download a fresh bulksheet to see the new 'Off-Amazon ad serving' column
- 2Decide your off-Amazon serving preference per campaign and set it in the column for Create or Update rows, then upload to apply changes in bulk
- 3Spot-check a few campaigns in the Ads Console after upload to confirm the off-Amazon serving setting applied as intended