🇺🇸 USPPC & AdvertisingMedium ImpactApril 7, 2026
Amazon Sponsored Tiles Expand to Alexa+ on Echo Show via Conversational Entertainment Ads
Effective: April 7, 2026
Media and entertainment advertisers running Sponsored Tiles campaigns for Prime Video Channel subscriptions or transactional video purchases (rentals/buys) — managed-service Amazon DSP accounts in the United States
Amazon Ads launched Conversational Entertainment Ads on April 7, 2026, expanding the Sponsored Tiles format from Prime Video to eligible Echo Show devices running Alexa+. When customers ask Alexa+ entertainment-related voice questions, sponsored Prime Video Channel and transactional video tiles now appear alongside organic results, and viewers can subscribe, buy, or rent directly via voice or touch. Alexa is automatically added as an inventory source for all new Sponsored Tile line items — no separate setup or new creative required. Access is limited to managed service through Amazon DSP at launch, and availability is restricted to the United States.
Key Points
- Announced April 7, 2026: Sponsored Tiles inventory now extends to Alexa+ on eligible Echo Show devices in addition to Prime Video
- New format is called Conversational Entertainment Ads — sponsored tiles appear in response to entertainment voice queries on Alexa+
- Alexa is automatically included as an inventory source for all new Sponsored Tile line items in the existing Sponsored Tiles package — no additional setup or creative required
- Customers can engage via both voice and touch to subscribe to a Prime Video Channel or buy/rent a title directly from the Echo Show
- Available only to managed-service advertisers through Amazon DSP — not currently accessible via self-service interfaces
- Geographic availability is limited to the United States at launch
- Builds on the November 2025 launch that first added Alexa alongside Fire TV for subscription bundle packages
What You Should Do Now
- 1If you run Sponsored Tiles campaigns for Prime Video Channels or TVOD titles, expect Alexa+ Echo Show inventory to start serving on existing line items without any required action
- 2Coordinate with your Amazon DSP managed-service account team to confirm whether your campaigns are eligible and review pacing once Alexa traffic begins flowing
- 3Review reporting separately for the Alexa surface vs. Prime Video to understand performance differences before reallocating budget
- 4Skip this if you advertise consumer goods, apps, or non-entertainment categories — the format is currently restricted to Prime Video Channels and transactional video only
Official Source
Amazon Ads →This summary is written in our own words based on the official source linked above. Policies may be updated after publication. Always check the official Amazon source for the latest details.