🇺🇸 USListingsMedium ImpactOctober 13, 2026
Amazon's Next Virtual Multipack Wave — Listings Created by October 28, Review or Delete by November 10, Live to Shoppers November 11, 2026
Effective: November 11, 2026
US FBA brand owners whose single-pack ASINs Amazon has selected for the Virtual Multipacks pilot. Selected sellers are notified by the Fulfillment by Amazon team in Seller Central; sellers who were not notified are not part of this wave.
The Fulfillment by Amazon team notified selected brand owners on October 13, 2026 that it will create another wave of virtual multipack (VMP) listings on their existing single-pack FBA products by October 28, 2026. Sellers have through November 10, 2026 to review or delete these listings, and every virtual multipack that has not been deleted becomes available for customers to buy on November 11, 2026. This follows the earlier July/August 2026 wave and works the same way: each multipack gets its own ASIN and SKU, shows as a variation on the original product page, and is fulfilled from the seller's existing single-unit FBA inventory.
Key Points
- Amazon will create all virtual multipacks in this wave by October 28, 2026 on selected single-pack FBA products — sellers do not opt in
- Sellers can review or delete the new multipacks through November 10, 2026, before they are shown to customers
- On November 11, 2026, every virtual multipack that has not been deleted becomes available for customers to purchase
- Each virtual multipack has its own ASIN and SKU and appears as a variation on the original product's detail page; the SKUs can be found in Manage All Inventory by filtering for 'VMP_'
- By default a multipack is priced at the current per-unit list price for the number of units in the pack; sellers can set a percentage discount on the multipack or promote it with coupons and ads
- Amazon's Virtual multipacks help page states that a deleted virtual multipack cannot be reactivated during the pilot, so deletion is permanent
What You Should Do Now
- 1Check your Seller Central notifications for the October 13, 2026 Fulfillment by Amazon message about virtual multipacks
- 2After October 28, 2026, filter Manage All Inventory for SKUs beginning with 'VMP_' to see which multipacks Amazon created on your catalog
- 3Review the title, images, and default price of each multipack, and add a percentage discount if the default per-unit pricing does not fit your multipack strategy
- 4Delete any multipack you do not want to sell before November 10, 2026 — but only if you are sure, because a deleted virtual multipack cannot be reactivated during the pilot
- 5Recheck inventory cover on parent ASINs heading into the holiday season, since multipack orders are fulfilled from the same single-unit FBA stock
Official Source
Amazon Seller Central →This summary is written in our own words based on the official source linked above. Policies may be updated after publication. Always check the official Amazon source for the latest details.