Listings Updates
All Amazon listings policy changes and updates for US and Canada sellers. 6 updates tracked.
Amazon Requires Third-Party NSF Certification for Water-Connected Products
Amazon now requires all products that connect to drinking water supply systems — including faucets, valves, pipes, and water treatment devices — to carry third-party NSF/ANSI/CAN 61 and 372 certification proving lead content is at or below 0.25%. Amazon no longer accepts seller-uploaded test reports; certification must come from an ANSI-accredited organization. Non-compliant listings face suppression or removal starting April 3, 2026.
Read summary →Amazon Expands cGMP Verification to All Dietary Supplement Categories
Amazon has extended its mandatory third-party current Good Manufacturing Practice (cGMP) verification requirement from a handful of high-risk supplement categories to every dietary supplement sold on the platform. Simultaneously, AI-powered enforcement began checking that all ingredient claims on product detail pages — titles, images, bullet points — exactly match the Supplement Facts Panel. Sellers receive Amazon's notice in waves and then have 90 days to initiate certification with an approved Third-party Independent Certifier, or face listing deactivation.
Read summary →Amazon Tightens List Price and Typical Price Validation Rules
Amazon is overhauling how it validates seller-submitted reference prices — the strike-through 'was $X' figures used to display discounts. Starting April 23, List Prices must be backed by verified third-party retailer data or documented Featured Offer purchase history at that price. Starting May 18, Typical Price calculations will incorporate promotional sales if discounts have run for more than half of the past 90 days. Sellers relying on inflated reference prices to manufacture the appearance of a larger discount will lose their strike-through pricing displays.
Read summary →Product Opportunity Explorer Gets New Insights & Trends Tab
Amazon added an Insights & Trends tab to Product Opportunity Explorer in Seller Central. It offers four views — Demand Overview, Competition Overview, Differentiation Potential, and Momentum Tracker — with customizable trend graphs and historical comparisons at 90-day and 360-day intervals.
Read summary →Amazon Splits Reviews Across Variations with Functional Differences
Amazon will stop sharing reviews across product variations that differ in functionality, performance, formulation, or intended use. Reviews still share for minor differences like color or pattern. Rolling out by category through May 31, 2026.
Read summary →Amazon Requires Annual TIC Direct Validation for All Children's Toy Listings
Starting September 3, 2025, Amazon requires all children's toy sellers to complete annual product safety verification through an Amazon-approved Testing, Inspection, and Certification (TIC) provider. The program, called Direct Validation, requires sellers to either submit products for fresh ASTM F963-23 lab testing or have existing compliance documents reviewed by a TIC provider. TIC providers sync results directly to Seller Central's Product Safety & Compliance dashboard — no manual upload needed. Non-compliant ASINs are deactivated after the seller's individual compliance deadline passes.
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