🇺🇸🇨🇦 US/CAAccount PolicyMedium ImpactMarch 4, 2026
New AI Agent Policy: Automated Tools Must Identify Themselves
Amazon updated its Business Solutions Agreement to place formal requirements on AI agents and automated software. Bulk listing creation, price changes exceeding 20% in 24 hours, and account-level changes all require documented human authorization.
Key Points
- All AI agents must identify themselves as automated systems
- Bulk listing creation above threshold requires documented human authorization
- Price changes exceeding 20% within 24 hours need human approval in audit trail
- Account-level configuration changes require human authorization
- Fully autonomous agents executing without human confirmation violate policy
Official Source
Amazon Seller Central →