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SellerKit

Amazon Listing Quality Score Checker

Analyze your Amazon product listing and get a quality score based on title, bullet points, description, images, keywords, and enhanced content. Identify optimization opportunities to improve visibility and conversions.

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Listing Details

0 characters (aim for 150-200)

0 characters (aim for 100-250)

0 characters (aim for 100-250)

0 characters (aim for 100-250)

0 characters (aim for 100-250)

0 characters (aim for 100-250)

0 characters (aim for 1000+)

1-9 images (aim for 7+)

0-12 sections (0 if not brand registered)

0 characters (aim for 200+)

Fill in your listing details and click Analyze to get your quality score

How This Works

Listing Quality Score = Title (20) + Bullets (25) + Description (15) + Images (15) + Backend Keywords (10) + A+ Content (10) + Video & Brand Story (5)

Each section of your Amazon listing is scored based on best practices and Amazon's own guidelines. The title is weighted highest because it directly impacts search ranking and click-through rate. Bullet points are next because they drive conversion by communicating key features and benefits.

Images and description help shoppers make purchase decisions, while backend keywords expand your search visibility without cluttering visible content. A+ Content, video, and brand story are bonus elements that separate top sellers from the competition.

A score of 80+ indicates a well-optimized listing. 60-79 means there are clear improvement areas. Below 60 signals significant gaps hurting your performance.

Frequently Asked Questions

A score of 80 or above indicates a well-optimized listing. Scores between 60-79 suggest there are meaningful improvements to make. Below 60 means your listing has significant gaps that are likely hurting your visibility and conversion rate. Top-performing sellers typically maintain scores of 85+.
Amazon's A9 algorithm considers listing completeness as a ranking factor. Listings with optimized titles, all 5 bullet points, detailed descriptions, 7+ images, A+ Content, and backend keywords are more likely to rank higher in search results. A complete listing also improves click-through rate and conversion rate, which are key ranking signals.
The ideal Amazon product title is 150-200 characters. This gives you enough space to include your brand name, key product features, size, color, and primary keywords without being truncated on mobile devices. Titles over 200 characters may be cut off, while titles under 100 characters often miss important keyword opportunities.
Amazon allows up to 9 images, and top-performing listings use all 9 slots. At minimum, aim for 7 images including: a main image on white background, lifestyle images, infographic images showing features and dimensions, packaging shots, and close-up detail shots. Adding a product video further enhances your listing.
A+ Content (formerly Enhanced Brand Content) is available to brand-registered sellers and allows you to add rich media, comparison charts, and enhanced descriptions below the fold on your product page. Studies show A+ Content can increase conversion rates by 3-10% by providing more detailed product information and a more professional brand presentation.
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