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Amazon Keyword Density Checker

Analyze your product listing text to check keyword frequency, density, and distribution. Optimize your listing for Amazon SEO without keyword stuffing.

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Listing Text

Include your title, bullet points, and product description

Enter the keyword or phrase you want to check density for

Paste your listing text and click Analyze

How This Works

Keyword Density = (Keyword Frequency x Words in Keyword) / Total Words x 100

Keyword frequency is the number of times your exact target keyword phrase appears in the listing text. Total words is the complete word count of your listing content.

Amazon's search algorithm uses keyword relevance as one factor for ranking products. A density of 1-3% is considered optimal. Below 1% means your listing may not rank well for that keyword. Above 3-5% risks being flagged as keyword stuffing.

The top words table shows which words appear most frequently in your listing, helping you identify unintentional repetition and opportunities to add more relevant keywords.

Frequently Asked Questions

The optimal keyword density for Amazon listings is between 1% and 3%. This range ensures your listing is discoverable by Amazon's A9 search algorithm without appearing spammy. Going above 3-5% risks keyword stuffing penalties, which can suppress your listing in search results.
Yes, keyword density remains a relevant factor in Amazon's search algorithm. While Amazon's A9 (now COSMO) algorithm considers many factors like sales velocity, reviews, and conversion rate, including your target keywords at an appropriate density helps Amazon understand what your product is and when to show it in search results.
Place your primary keyword in the product title (most important), bullet points, product description, and backend search terms. The title carries the most weight, so ensure your main keyword appears there. Distribute secondary keywords naturally throughout bullets and description without repeating them excessively.
Keyword density is the natural percentage of times a keyword appears relative to total word count. Keyword stuffing is the practice of unnaturally repeating keywords to manipulate search rankings. Amazon penalizes keyword stuffing by suppressing listings. A density above 5% is generally considered stuffing. Focus on readability and natural language while maintaining 1-3% density.
Use a mix of both. Include your exact-match primary keyword 2-4 times across your listing, then use variations, synonyms, and long-tail versions throughout. For example, if your keyword is 'water bottle', also use 'insulated bottle', 'drinking bottle', and 'hydration flask'. Amazon indexes variations and this approach avoids over-optimization.
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