🇺🇸 USListingsLow ImpactMarch 17, 2026
Product Opportunity Explorer Gets New Insights & Trends Tab
Amazon added an Insights & Trends tab to Product Opportunity Explorer in Seller Central. It offers four views — Demand Overview, Competition Overview, Differentiation Potential, and Momentum Tracker — with customizable trend graphs and historical comparisons at 90-day and 360-day intervals.
Key Points
- Four new views: Demand Overview, Competition Overview, Differentiation Potential, Momentum Tracker
- Customizable trend graphs for search volume, conversion rate, and other key metrics
- Historical comparison at 90-day and 360-day lookback periods
- Helps sellers identify emerging niches and evaluate competitive landscape
- Available free to all Professional sellers in Seller Central
Official Source
Amazon Selling Partners →