PPC Budget Calculator
Estimate your daily and monthly Amazon PPC budget based on your target sales, CPC, and conversion rate.
Free foreverNo signup requiredInstant results
Inputs
How many units you want to sell daily via PPC
$
Average CPC in your niche
%
Percentage of clicks that turn into sales (10% is a common starting point)
%
Your target advertising cost of sales
$
Your Amazon listing price
Results
Enter your numbers and click Calculate
How This Works
Clicks Needed = Target Sales / Conversion Rate
Daily Budget = Clicks Needed x Average CPC
Your conversion rate is the percentage of clicks that turn into sales. If you don't know yours yet, 10% is a reasonable starting estimate for most categories.
Tip: Start with a budget you can sustain for at least 2 weeks, then optimize based on actual ACOS data.
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