Account Policy Updates
All Amazon account policy policy changes and updates for US and Canada sellers. 6 updates tracked.
Amazon Officially Cancels SP-API Fees — $1,400 Annual Subscription and GET-Call Overage Charges Withdrawn (May 12, 2026)
Amazon has formally cancelled the Selling Partner API (SP-API) fee structure it first announced in November 2025 and delayed indefinitely in March 2026. In an updated announcement on developer.amazonservices.com titled 'Cancellation of Third-Party Developer Selling Partner API (SP-API) Fees', Amazon stated: 'After careful consideration, we have decided that we will not move forward with the SP-API usage and annual fees at this time.' The cancellation withdraws both the $1,400 per-developer annual subscription that would have begun January 31, 2026 and the monthly GET-call overage fees that were scheduled to start April 30, 2026. Amazon also said the Solution Provider Portal will be updated in the coming weeks to remove the fee preview dashboard. The phrase 'at this time' leaves open the possibility of a future fee proposal in a different structure, but no replacement timeline has been disclosed. For Amazon sellers, the practical effect is that third-party tool vendors (repricing platforms, PPC managers, reimbursement services, inventory analytics) no longer face the SP-API cost pressure they had cited when raising subscription prices between November 2025 and the March 2026 delay.
Read summary →Amazon Seller Central Codifies Approval Gates, Letter-of-Authorization Requirements, and Authorized-Distributor Sourcing in 'Are You Approved to Sell Your Product?' Guidance Post (Approx. April 30, 2026)
Around April 30, 2026, an Amazon employee posting as Michelle_Amazon published a Seller Central forums post titled 'Are You Approved to Sell Your Product? Things to Know' in the 'Create and Manage Listings' category. The post lays out three compliance steps that US marketplace sellers are expected to follow before listing branded products: check the 'Add a Product' flow for any 'Listing limitations apply' messages and request approval before listing, obtain a Letter of Authorization (LOA) from the brand owner when reselling branded products, and source inventory only from manufacturers or authorized distributors with invoices that meet Amazon's documentation standard. Per the post, listing without proper authorization can result in 'listing removal, account suspension, or even legal action from brand owners.' The post specifies LOA fields Amazon expects (official letterhead, both parties identified, scope of grant, geographic scope, term/duration, authorized signature) and invoice requirements (issued by manufacturer or authorized distributor, dated within 180 days, unaltered except for pricing redaction). The post does not announce a new policy effective date — it codifies existing requirements that Amazon is increasingly enforcing during seller verification and listing-removal escalations.
Read summary →Amazon Delays Entire SP-API Fee Structure: No Developer Fees Until Fall 2026
Amazon has postponed its entire Selling Partner API (SP-API) fee structure after developer backlash over business planning complexity. Originally, a $1,400 annual subscription fee was set to begin January 31, 2026 — ending 16 years of free API access since 2009 — and monthly usage fees were scheduled for April 30. Amazon has delayed both with no new start date, citing ongoing feedback, and will share revised timelines in fall 2026. Third-party seller tool providers will not face immediate API cost pressure until new dates are confirmed. **Update (May 12, 2026): Amazon has formally cancelled this fee structure entirely — see 'Amazon Officially Cancels SP-API Fees' for the cancellation announcement.**
Read summary →New AI Agent Policy: Automated Tools Must Identify Themselves
Amazon updated its Business Solutions Agreement to place formal requirements on AI agents and automated software. Bulk listing creation, price changes exceeding 20% in 24 hours, and account-level changes all require documented human authorization.
Read summary →Amazon Splits Mexico Store Into a Separate Business Solutions Agreement
As part of the March 4, 2026 Business Solutions Agreement update, Amazon removed all Mexico marketplace references from the North American BSA and created a standalone agreement specifically governing the Amazon.com.mx store. Sellers who operate in the Mexico marketplace are now subject to a separate BSA with Mexico-specific terms, dispute resolution, and compliance requirements. US and Canadian sellers who do not sell on Amazon Mexico are unaffected by this split.
Read summary →Amazon Canada Enforces KYC Self-Attestation for All Sellers
Amazon.ca requires all Canadian sellers to submit a Self-Attestation document verifying beneficial ownership and corporate control structures, aligned with FINTRAC KYC regulations. Sellers who fail to comply risk having disbursements withheld.
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