Account Policy Updates
All Amazon account policy policy changes and updates for US and Canada sellers. 31 updates tracked.
Amazon Starts Requiring Passkeys for Seller Central Sign-In on a Rolling Basis From Late September 2026 — Your Password Stays on File for Recovery but Stops Working for Login
Amazon notified sellers on September 15, 2026 that passkeys will start to be required on a rolling basis for Amazon accounts beginning roughly two weeks later — around September 29, 2026. This turns the optional passkey rollout Amazon launched in July 2026 into a requirement. Once an account is converted, the password stays on file as a backup recovery option but is no longer accepted for ordinary sign-in; access depends on a registered device's fingerprint, face recognition, or PIN. Amazon has not published one universal conversion date — accounts are switched over in stages, so sellers need to watch their own Login & Security settings. The change hits shared logins hardest: a passkey is tied to a device, so teams where founders, warehouse staff, and agencies pass one set of credentials around need each person registered as a secondary user with their own passkey.
Read summary →CBP Adds SMS Text as a Second Two-Factor Option for ACE Portal Login — Register a Mobile Number and the Security Token Can Go to Your Phone Instead of Only Your Email
CBP has deployed SMS text messaging as an additional two-factor authentication channel for trade users logging in to the ACE Portal. Until now the ACE Portal sent its six-digit security token only to the email address on the user account; from this deployment a user can also register a mobile phone number and choose Text Message or Email each time the Identity Verification step appears. CBP's own ACE Development and Deployment Schedule lists the capability as "ACE Portal: SMS for Two-factor Authentication" (CBP-293) with a target deployment of September 2026 and impacts flagged for Trade and PGA users, and CBP's September 2026 ACE Portal Account Types user guide documents it as already live under "Changes in September 2026." Registration is optional — the prompt offers Yes, Ask Me Later, and Not Interested — so nothing breaks for users who stay on email tokens. For Amazon sellers this is a small quality-of-life change with one practical use: it removes the dependency on a shared or slow company inbox at the exact moment you need to get into ACE to check an entry.
Read summary →Amazon's Enhanced Safety Listing Requirements Now Span 11 Product Categories — Far Wider Than the Three Named in the November 2 Insurance Announcement, and Amazon Says the List Will Keep Growing
Amazon's commercial liability insurance announcement for November 2, 2026 named only three example groups of categories with enhanced safety listing requirements — children's products, cosmetic and ingestible products, and lithium battery products — and pointed sellers to a separate Seller Central help page for the full list. That page (help reference G4RUG6EAT2ZLVSRT, visible only when signed in to Seller Central) lists 11 category groups as of September 4, 2026, and it reaches much further than the announcement implied: small countertop kitchen appliances, mattresses, auto and motorcycle tires, generators and pressure washers, fire extinguishers and smoke alarms, walkers and rollators, helmets and climbing gear, and life jackets and pool barriers are all in scope. Because the insurance rule ties coverage to what a seller lists rather than how much they sell, a seller in any of these 11 groups needs a USD 1 million commercial liability policy from November 2 even if they have never crossed the USD 10,000 monthly gross proceeds threshold. Amazon also states the list is not exhaustive and will expand as categories are added.
Read summary →Amazon Rewrites Its Commercial Liability Insurance Rules for November 2, 2026 — Sellers in Enhanced Safety Categories Must Carry USD 1 Million in Coverage Even Below the USD 10,000 Threshold, and Mainland China Sellers Must Buy Through the Insurance Accelerator
Amazon posted a Seller Central announcement, circulated on September 3, 2026, stating that effective November 2, 2026 it is updating its commercial liability insurance requirements "to help protect Amazon's customers as well as help you protect your business from financial loss in the event of a product-related incident." The long-standing baseline does not change: sellers must obtain and maintain commercial liability insurance within 30 days if gross proceeds from Amazon.com sales exceed USD 10,000 in any month, at a minimum of USD 1 million per occurrence and in aggregate. What is new are two additions on top of that baseline. First, sellers with products listed in categories that carry enhanced safety listing requirements must maintain a policy covering those products at the same USD 1 million per occurrence and in aggregate minimum, regardless of whether they meet the USD 10,000 monthly threshold — Amazon names children's products, cosmetic and ingestible products, and lithium battery products. Second, sellers based in Mainland China must obtain their insurance through the Amazon Insurance Accelerator (AIA) program. Sellers who receive a notification have 45 days from that notification to provide proof of compliant coverage, and listings in enhanced safety categories may be deactivated until compliant documentation is supplied.
Read summary →CBP Opens Rulemaking on "Heightened Import Disclosures for Supply Chain Visibility" — 64 Questions on Naming Upstream Suppliers, Retaining Foreign Export Documents, and Tracing Technology, With Comments Due December 1, 2026
U.S. Customs and Border Protection published an Advance Notice of Proposed Rulemaking on September 2, 2026 titled "Heightened Import Disclosures for Supply Chain Visibility," asking the trade community whether importers should be required to disclose substantially more about where their goods actually come from. CBP describes three areas it is exploring: enhancing visibility into the parties involved in an importation, integrating technical solutions for tracing supply chains, and collecting the export documentation that foreign exporters file with their own customs authority before shipping to the United States. The agency frames the effort as a way to detect and interdict illicit imports, especially goods illegally transshipped to evade U.S. customs and trade laws, and ties it to Executive Order 14411, "Strengthening Customs Enforcement." This is an ANPRM, not a rule — nothing is required of importers today, and any obligation would come only after a later proposed rule and final rule. But it is the clearest signal yet of the direction CBP intends to take on origin documentation, and the comment window closes December 1, 2026.
Read summary →CPSC Closes the Mail Loophole — From October 22, 2026 Certificate eFiling Is Required on International Mail Shipments Filed Under CBP's New Entry Type 13
In a bulletin released September 1, 2026, the Consumer Product Safety Commission told the trade community that eFiling will be required for mail shipments filed under entry type 13 beginning October 22, 2026. Until now, goods arriving through the international postal network were effectively outside the eFiling regime — not by exemption, but because CBP did not collect entry data for products imported into the United States by mail, so there was no ACE filing to attach certificate data to. CBP's Entry Type 13 informal mail entry test, which went live in ACE production on September 22, 2026, changes that: once a mail shipment is filed electronically, CPSC expects the certificate data with it. From October 22 mail shipments must submit either the full or the reference message set via ACE, the same two options that already apply to every other mode of transport under the mandatory eFiling rule that took effect July 8, 2026.
Read summary →House Passes the Trade Crimes Act (H.R. 1869) on August 31, 2026 — DOJ Would Get a Dedicated Criminal Division Unit for Tariff Evasion, Smuggling, Undervaluation and Counterfeit Imports Within 120 Days of Funding
On August 31, 2026, the U.S. House of Representatives passed H.R. 1869, the Protecting American Industry and Labor from International Trade Crimes Act of 2026 (the 'PAIL Act'), under suspension of the rules by voice vote. The bill would direct the Department of Justice to stand up a task force or similar dedicated structure inside its Criminal Division to investigate and prosecute trade-related crimes — duty and tariff evasion, smuggling, trade-based money laundering, false statements to the government, mail and wire fraud, forced-labor offenses, and trafficking in counterfeit goods. The bill text gives DOJ 120 days after appropriations are made available to establish the unit. Nothing changes for importers today: the bill has only passed one chamber and now goes to the Senate, where it must pass before it can be signed into law.
Read summary →CBP Makes Copper Smelt and Cast Reporting a Hard Stop — Starting September 14, 2026 ACE Rejects Any Entry Summary on Four Cable and Wire HTS Codes That Omits the Country of Smelt and Country of Cast
U.S. Customs and Border Protection issued CSMS #69711865 on August 31, 2026 announcing that beginning Monday, September 14, 2026, the Automated Commercial Environment will start rejecting entry summaries where the copper primary country of smelt and country of cast are not reported. The reporting requirement itself is not new — CBP deployed it to production on July 30, 2026 under CSMS #69252300 as part of the Section 232 copper program — but until now a missing declaration produced a warning rather than a rejection. From September 14 the F794 "ADDTNL DEC TYPE RQRD FOR ARTICLE" message becomes a fatal error, meaning the entry summary will not be accepted at all until the data is added. The four HTSUS subheadings in scope, 8544.42.10, 8544.42.20, 8544.42.90 and 8544.49.10, are the classifications used for insulated electrical conductors — charging cables, power cords, extension cords and similar wire goods that a large number of Amazon sellers import.
Read summary →Amazon Reinstates Binding Individual Arbitration and a Class Action Waiver in Its Conditions of Use, Effective August 14, 2026
Amazon updated its consumer Conditions of Use on August 14, 2026, bringing back binding individual arbitration and a class action waiver it had removed in May 2021. The revised terms route almost every claim relating to the use of any Amazon Service — or to products sold or distributed by Amazon or through Amazon.com — into arbitration administered by JAMS, after a mandatory Notice of Dispute and a 60-day negotiation period. Amazon notified customers by email and made the terms effective the same day, with no opt-out window. This is the buyer-side document, not the Business Solutions Agreement, but it matters to sellers: Amazon had already added a dedicated arbitration section to the seller-side BSA with its Agent Policy update effective March 4, 2026, and the consumer terms have now been aligned to match.
Read summary →Amazon Replaces the Seller Central Invite Process With a New Service Provider Authorization Flow on August 10, 2026 — Providers Must Confirm Role Coverage by September 3 or Sellers Reauthorize Into Narrower Access
Amazon told solution providers that starting 8/10/2026 it is changing how sellers delegate Seller Central access to third-party services, retiring the multi-step invite process in favour of a single streamlined authorization flow. For services listed on the Service Provider Network after that date, a seller can authorize either by choosing Authorize Now on the SPN listing — which creates a service request the provider confirms in Solution Provider Portal — or by opening a unique authorization link the provider generates in SPP and sends directly. The authorization is scoped to the roles the service is currently approved for, is adjustable by the seller before confirmation, and runs for 365 days. Amazon asked providers to verify and update their role coverage before 9/3/2026, and told them that sellers who do not reauthorize by Amazon's deadline will see existing access to their Seller Central accounts expire.
Read summary →House Bill Would Cap Marketplace Inventory and Fund Holds at 30 Days — Online Sellers' Bill of Rights Act (H.R. 9799)
H.R. 9799, the Online Sellers' Bill of Rights Act of 2026, was introduced in the House on July 21, 2026 by Rep. Becca Balint (D-VT) with eight cosponsors, including Rep. Nydia Velázquez (D-NY), and referred to the House Committee on the Judiciary. The bill would impose federal rules on large online marketplaces covering how they hold seller inventory and funds, how much notice they give before policy changes, and what they must tell a seller when they open an enforcement action. Nothing changes for sellers today — the bill is in committee and has not been enacted.
Read summary →Brand Registry Selling Roles Now Assigned by Account ID — Administrators Get a New Identifier to Hand Out Reseller and Brand Representative Access
Amazon posted a Seller Central seller-news article on August 5, 2026 covering a change that took effect July 29, 2026: Brand Registry selling roles can now be assigned using a selling partner Account ID, alongside the merchant token method Administrators have used until now. Sellers find their Account ID under Settings > Manage Accounts and give it to the brand Administrator, who uses it to issue the Reseller or Brand Representative role. The change is administrative, but the roles it governs are not — a formally assigned reseller role is what gates ASIN creation for Brand Registry-enrolled brands and access to A+ Content, Brand Stores, and Sponsored Brands.
Read summary →Ninth Circuit Vacates Amazon's Injunction Against Perplexity's Comet AI Shopping Agent — First Federal Appellate Ruling Holds the Shopper, Not the AI Company, Is the One 'Accessing' Amazon Under the CFAA
The first federal appeals court decision on whether AI shopping agents may legally browse and buy on a retailer's site went against Amazon. On August 4, 2026, the Ninth Circuit vacated the preliminary injunction Amazon had won against Perplexity AI's Comet browser assistant, in Amazon.com Services, LLC v. Perplexity AI, Inc., No. 26-1444. Writing for the panel, Circuit Judge Milan D. Smith, Jr. held that on the record before the court it is the human user — not Perplexity — who 'accesses' Amazon's computers for purposes of the Computer Fraud and Abuse Act, because the agent operates through the user's own browser: the browser talks to Amazon's servers, while the agent takes screenshots, sends them to Perplexity for processing, and sends navigation instructions back. The panel stopped at that first element and did not reach the rest of Amazon's CFAA claim. Amazon keeps its non-statutory tools — terms of service enforcement and technical measures — but loses federal computer-crime law as a lever against agent developers. For sellers, this is not a Seller Central rule change and requires no action today; it is a signal about how much third-party agent traffic may end up reaching their detail pages.
Read summary →Business Solutions Agreement Bans Transferring Your Seller Rights and Pledging Them as Collateral — Effective August 24, 2026
Amazon revised the Business Solutions Agreement on May 29, 2026, with the change taking effect on August 24, 2026. Under the revised language, a seller may not transfer their rights or obligations under the BSA, and may not pledge them as collateral. Practitioners covering the change read it as broader than the prior restriction in two ways: it reaches a transfer of rights or obligations rather than the agreement as a document, and it names pledging as a separately prohibited act. The two practices most directly in scope are privately handing a Seller Central account to a buyer, and financing arrangements secured by future Amazon disbursements.
Read summary →Amazon Consolidated Brand Violation Reporting Into One Guided Report a Violation Experience on July 31, 2026 — Structured Fields Replace Free-Text Forms and a Submission History Tab Tracks Status in Real Time
Amazon announced on July 31, 2026 that Brand Registry's Report a Violation tool now sits behind a single landing page covering all three reporting types brands previously had to hunt for separately: intellectual property infringement, store policy violations, and regulatory compliance concerns. Two things changed in how you file. Free-text forms have been replaced by structured fields that walk you step by step through the report, and a new Submission History tab shows the status and outcome of every report you have filed rather than leaving submissions in a black box. Amazon also clarified an access rule that has tripped up brand teams: any Brand Registry user associated with an enrolled brand can report store policy violations, without needing the Rights Owner role.
Read summary →Amazon Ends One-Form-Per-Product Compliance Filing — Sellers Can Now Submit Test Request Forms in Bulk and Track Every TIC Test From a Single Cross-Store Dashboard
Amazon has rebuilt how sellers file compliance test requests for products in categories that require third-party testing, inspection, and certification (TIC). Previously a seller had to submit one test request form (TRF) per product, per store, repeating the same data entry each time. As of July 24, 2026, sellers can submit TRFs in bulk for multiple flagged products within a single policy, see the status of every request across their stores in one region without switching storefronts, and work from a centralized dashboard that filters by ASIN, TRF ID, order ID, status, store, or provider. This is a workflow change to an existing compliance requirement, not a new rule or fee — the underlying obligation to route testing through an approved TIC provider is unchanged.
Read summary →Amazon Opens Seller Café Bookings for Accelerate 2026 — 30-Minute One-on-One Sessions With Amazon Experts Across 50+ Categories (September 22–24, Seattle)
On July 22, 2026, Amazon announced Seller Café at Amazon Accelerate 2026, its free in-person support desk where sellers sit down one-on-one with an Amazon subject-matter expert. Sellers can book a 30-minute pre-scheduled session in advance or take a 30-minute walk-up appointment on site, choosing from more than 50 appointment categories. Accelerate 2026 runs September 22–24 in Seattle, and registration is open now. This is an event-access announcement, not a policy or fee change — nothing about how you list, price, or ship changes.
Read summary →Amazon Takes Compliance Document Upload Away From Sellers — Approved TIC Labs Must Now Submit Test Results On Your Behalf for Regulated Categories
Amazon has changed how compliance documentation reaches it for regulated product categories. Sellers can no longer upload compliance documents to Amazon themselves — an approved TIC (testing, inspection, and certification) provider must review existing documentation or conduct the testing and submit the results to Amazon directly. The change routes verification through Amazon's authorized lab network rather than trusting seller-supplied paperwork. Amazon does not publish a single blanket effective date: the requirement applies when Amazon sends a seller a notification naming the affected ASINs and the deadline.
Read summary →ACE Now Automatically Deactivates Any Importer of Record Number That Has Not Filed an Entry in 366 Days — a Dormant IOR Silently Becomes Ineligible to Transmit Cargo Release or Entry Summary
CBP issued a Trade User Information Notice stating that on July 16, 2026 it introduced a new "Inactive for Entry Purposes" status for Importers of Record in ACE, which automatically deactivates IOR accounts that have not filed an entry in 366 days, pursuant to 19 CFR 24.5. Deactivation is not a warning — a deactivated IOR number is ineligible to transmit a cargo release or entry summary transaction, and the filing fails with error F875 on an entry summary or error 333 on cargo release. CBP said it began with the accounts carrying the longest periods of inactivity and would incrementally deactivate the rest until every account without an entry in 366 days carried the status. Reactivation runs through a broker submitting an Importer/Consignee Create/Update (TP) message over ABI with Action Code A, or, if that is not possible, a revised CBP Form 5106 sent to the importer's Center Entry Team for manual reactivation. The status does not touch non-entry functions such as acting as consignee, filing drawback claims or reconciliations, securing bonds, or transmitting ISF data.
Read summary →Amazon Reminds Sellers That CPSC Certificate eFiling Becomes Mandatory on July 8, 2026 — Importers of Regulated Products Must Submit Certificate Data Electronically at Customs Entry (July 2026)
Amazon has published guidance reminding sellers that the U.S. Consumer Product Safety Commission (CPSC) is making electronic filing (eFiling) of Certificates of Compliance mandatory starting July 8, 2026. Amazon stresses this is not a new certification requirement — it is a new way of submitting the compliance documentation sellers already need. Importers of CPSC-regulated consumer products must now transmit the certificate data (a Children's Product Certificate, or CPC, for products intended for children 12 and younger, and a General Certificate of Conformity, or GCC, for certain other regulated products) electronically into U.S. Customs and Border Protection's ACE system at the time of entry, rather than simply keeping a PDF certificate on file. The data must be structured and machine-readable and filed before the shipment arrives. Shipments missing the required certificate data can face customs holds, clearance delays, or entry refusal — which for FBA sellers means inventory that never reaches a fulfillment center. Amazon points sellers to its CPSC regulated products reference guide and Seller Support for product-specific questions.
Read summary →Amazon Brings Passkeys to Seller Central Starting July 2026 — Passwordless Sign-In That Will Become Required for Some Accounts Later in 2026 (July 2026)
Amazon is rolling out passkeys to Seller Central starting July 2026, giving sellers a passwordless way to sign in using their device's built-in authentication — fingerprint, face recognition, or PIN — instead of a password. Amazon says passkeys add phishing protection because the credential can't be typed, phished, or shared, and that biometric data stays on the device and is not collected by Amazon. Passkeys are optional at launch, but Amazon says they will become required for some accounts later in 2026, without yet specifying which accounts. Setup lives under Login & Settings in Seller Central, where sellers choose Create Passkey and complete device registration — Amazon says it takes less than two minutes. Sellers can set up a passkey now, ahead of any requirement taking effect. Update: on September 15, 2026 Amazon emailed sellers that passkeys would start to be required on a rolling basis for Amazon accounts starting in two weeks — around September 29, 2026.
Read summary →Amazon Is Removing the Seller-Eligibility Screening Step for the Featured Offer (Buy Box) — Rolling Out Globally Through End of 2026, With EU and UK Stores Starting July 20 (July 2026)
Amazon is removing the seller-eligibility requirement that previously pre-qualified sellers before their offers could be considered for the Featured Offer (Buy Box). Today, Amazon first screens sellers against performance criteria and then ranks the offers from eligible sellers to pick the Featured Offer; Amazon has decided that first screening step 'is no longer delivering additional value to customers' and is eliminating it. The change rolls out gradually across all Amazon stores worldwide, beginning in July 2026 and completing by the end of 2026, with EU and UK stores starting July 20, 2026. Importantly, Amazon is not changing how the Featured Offer is selected — it will keep evaluating offers on the factors customers care about, such as competitive pricing, delivery speed, and offer performance. No seller action is required, and existing offers are automatically included.
Read summary →Amazon Opens Seller University to Everyone — Its Full Free Seller-Education Library Is Now Accessible Without a Selling Account or Login (July 2, 2026)
On July 2, 2026, Amazon announced that Seller University — its free library of seller-education content — is now open to everyone, with no selling account or login required. The material was previously gated behind an active seller account; now prospective sellers, support teams, and anyone curious about selling on Amazon can browse it directly. Amazon says the catalog spans more than 125 topics across the seller lifecycle, delivered as videos and downloadable guides covering listing, pricing, fulfillment, advertising, and ecommerce fundamentals for all experience levels. The change lowers the barrier for people evaluating Amazon before they commit to opening an account.
Read summary →Amazon Updates Business Solutions Agreement to Bar Transferring Selling-Account Rights and Pledging Future Amazon Revenue as Loan Collateral, Effective August 24, 2026
Amazon updated its Business Solutions Agreement (BSA) on May 29, 2026, adding language that takes effect August 24, 2026. The change explicitly prohibits sellers from transferring their rights or obligations under the agreement — broader than the prior wording, which required Amazon's written consent to transfer the agreement itself — and adds a new explicit ban on pledging the right to receive future Amazon sales revenue to third parties as loan collateral. The update is aimed at practices common in account acquisitions and revenue-based lending, and sources note it has a direct impact on aggregator deal flow and on financing that uses Amazon disbursements as security. Sellers whose registered operator information does not match the entity actually running the account, or who have pledged future payouts to a lender, are most exposed.
Read summary →Amazon Rebuilds the Buyer Dissatisfaction Rate: Yes/No Survey Replaced by a 1-to-5 Satisfaction Scale (Effective April 17, 2026)
Amazon has changed how it calculates the Buyer Dissatisfaction Rate (BDR), an account-health metric that tracks how often buyers are unhappy after a seller resolves a customer-service contact. The old post-resolution survey asked buyers a single yes/no question — "Did this solve your problem?" — and BDR was the share of "No" answers. As of April 17, 2026, that survey is replaced with "How satisfied are you with your recent customer service experience?", rated on a 1-to-5 scale. Ratings of 1-2 count as dissatisfied, 4-5 count as satisfied, and a 3 is treated as neutral and excluded from the calculation. Amazon says the new scale lets buyers give more precise feedback and that BDR should yield roughly the same percentage as before. The metric is most relevant to self-ship (FBM) sellers who handle their own customer service.
Read summary →Amazon Officially Cancels SP-API Fees — $1,400 Annual Subscription and GET-Call Overage Charges Withdrawn (May 12, 2026)
Amazon has formally cancelled the Selling Partner API (SP-API) fee structure it first announced in November 2025 and delayed indefinitely in March 2026. In an updated announcement on developer.amazonservices.com titled 'Cancellation of Third-Party Developer Selling Partner API (SP-API) Fees', Amazon stated: 'After careful consideration, we have decided that we will not move forward with the SP-API usage and annual fees at this time.' The cancellation withdraws both the $1,400 per-developer annual subscription that would have begun January 31, 2026 and the monthly GET-call overage fees that were scheduled to start April 30, 2026. Amazon also said the Solution Provider Portal will be updated in the coming weeks to remove the fee preview dashboard. The phrase 'at this time' leaves open the possibility of a future fee proposal in a different structure, but no replacement timeline has been disclosed. For Amazon sellers, the practical effect is that third-party tool vendors (repricing platforms, PPC managers, reimbursement services, inventory analytics) no longer face the SP-API cost pressure they had cited when raising subscription prices between November 2025 and the March 2026 delay.
Read summary →Amazon Seller Central Codifies Approval Gates, Letter-of-Authorization Requirements, and Authorized-Distributor Sourcing in 'Are You Approved to Sell Your Product?' Guidance Post (Approx. April 30, 2026)
Around April 30, 2026, an Amazon employee posting as Michelle_Amazon published a Seller Central forums post titled 'Are You Approved to Sell Your Product? Things to Know' in the 'Create and Manage Listings' category. The post lays out three compliance steps that US marketplace sellers are expected to follow before listing branded products: check the 'Add a Product' flow for any 'Listing limitations apply' messages and request approval before listing, obtain a Letter of Authorization (LOA) from the brand owner when reselling branded products, and source inventory only from manufacturers or authorized distributors with invoices that meet Amazon's documentation standard. Per the post, listing without proper authorization can result in 'listing removal, account suspension, or even legal action from brand owners.' The post specifies LOA fields Amazon expects (official letterhead, both parties identified, scope of grant, geographic scope, term/duration, authorized signature) and invoice requirements (issued by manufacturer or authorized distributor, dated within 180 days, unaltered except for pricing redaction). The post does not announce a new policy effective date — it codifies existing requirements that Amazon is increasingly enforcing during seller verification and listing-removal escalations.
Read summary →Amazon Delays Entire SP-API Fee Structure: No Developer Fees Until Fall 2026
Amazon has postponed its entire Selling Partner API (SP-API) fee structure after developer backlash over business planning complexity. Originally, a $1,400 annual subscription fee was set to begin January 31, 2026 — ending 16 years of free API access since 2009 — and monthly usage fees were scheduled for April 30. Amazon has delayed both with no new start date, citing ongoing feedback, and will share revised timelines in fall 2026. Third-party seller tool providers will not face immediate API cost pressure until new dates are confirmed. **Update (May 12, 2026): Amazon has formally cancelled this fee structure entirely — see 'Amazon Officially Cancels SP-API Fees' for the cancellation announcement.**
Read summary →New AI Agent Policy: Automated Tools Must Identify Themselves
Amazon updated its Business Solutions Agreement to place formal requirements on AI agents and automated software. Bulk listing creation, price changes exceeding 20% in 24 hours, and account-level changes all require documented human authorization.
Read summary →Amazon Splits Mexico Store Into a Separate Business Solutions Agreement
As part of the March 4, 2026 Business Solutions Agreement update, Amazon removed all Mexico marketplace references from the North American BSA and created a standalone agreement specifically governing the Amazon.com.mx store. Sellers who operate in the Mexico marketplace are now subject to a separate BSA with Mexico-specific terms, dispute resolution, and compliance requirements. US and Canadian sellers who do not sell on Amazon Mexico are unaffected by this split.
Read summary →Amazon Canada Enforces KYC Self-Attestation for All Sellers
Amazon.ca requires all Canadian sellers to submit a Self-Attestation document verifying beneficial ownership and corporate control structures, aligned with FINTRAC KYC regulations. Sellers who fail to comply risk having disbursements withheld.
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