🇺🇸 USPPC & AdvertisingHigh ImpactMarch 25, 2026
Sponsored Products/Brands AI Prompts Now Billable
Amazon's AI-powered Prompts feature for Sponsored Products and Sponsored Brands moved from free beta to general availability. These ads now appear in Rufus conversational shopping and are charged as standard CPC. All campaigns are automatically enrolled.
Key Points
- AI Prompts were free during beta (Nov 2025 – Mar 24, 2026) — now charged as standard CPC
- Campaigns are automatically enrolled without additional setup
- Prompts appear in Rufus AI conversational shopping experiences
- Manage via Ads Console: Campaign > Ad Group > Ads > Prompts tab
- New metrics available: impressions, clicks, and orders per prompt
Official Source
Amazon Advertising →