PPC & Advertising Updates
All Amazon ppc & advertising policy changes and updates for US and Canada sellers. 37 updates tracked.
iHeartMedia Becomes a Local Reseller of Amazon Ads Audio & Video Inventory — Its Sales Teams Can Now Sell Amazon DSP Access With Amazon's First-Party Signals Across iHeart's Own Properties (June 26, 2026)
On June 26, 2026, iHeartMedia and Amazon Ads announced an expanded partnership in which iHeartMedia will serve as a local reseller of Amazon's audio and video inventory — including Prime Video, Twitch, Amazon Music, Fire TV, and Alexa. As part of the same deal, iHeartMedia's customers can now use Amazon DSP — including Amazon's authenticated first-party shopping, browsing, and streaming signals — to plan, target, and measure campaigns across iHeart's own owned-and-operated digital inventory (digital, audio, podcasts, and creator-led content) at both the local and national levels. The arrangement lets iHeart's local sales teams offer advertisers campaigns that span both Amazon's media ecosystem and iHeart's properties through a single relationship. It builds on a prior history of iHeart reselling Amazon Prime streaming ad inventory and the programmatic-audio integration the two announced in November 2025; broadcast radio and podcast inventory through Amazon DSP was flagged as continuing to roll out through 2026.
Read summary →Amazon Ads Launches 'Alexa+ Agentic Ads' — Its First Format Where Customers Complete a Purchase Entirely Inside a Conversation on Echo Show (June 23, 2026)
On June 23, 2026, Amazon Ads introduced Alexa+ Agentic Ads, which it describes as its first ad format that lets a customer go from seeing an ad to completing a purchase entirely within a conversation with Alexa+ — with no handoff to an external website or checkout page. Running on screen-equipped Echo Show devices, the format lets customers view an ad, ask questions, review options, and finalize the purchase by talking to Alexa. At launch it is limited to food delivery and live entertainment ticketing, with Papa Johns (food ordering) and recording artists Beck, Jill Scott, and Omar Courtz (concert tickets via Ticketmaster) named as the first partners. Amazon says it will expand the format to more brands and services in the future, and frames it as closing the gap between intent and action.
Read summary →Amazon's Remote-Enabled 'Add to Cart' Ads Go Live on Samsung TV Plus — First External Platform to Run Amazon DSP Shoppable Interactive Video, With Boiron, Logitech, Reckitt and Others as Launch Brands (June 22, 2026)
On June 22, 2026, Samsung Ads and Amazon Ads activated shoppable interactive video ads on Samsung TV Plus, making Samsung the first external platform to run Amazon DSP's remote-enabled interactive ad technology. For the first time, viewers watching free ad-supported (FAST) content on Samsung TV Plus can use their TV remote to take a commerce action inside an ad — 'Add to Cart' routes Amazon sellers' products directly into the viewer's Amazon storefront, while non-Amazon advertisers can use 'Send to Phone' or headline prompts like 'Sign Up Today' to extend engagement off-screen. This is the go-live of the partnership Amazon first announced at IAB NewFronts on March 27, 2026; the inaugural live campaigns feature Boiron USA, Logitech, PLAION, PMG, and Reckitt as launch brands. Samsung TV Plus runs on Samsung Smart TVs across 25+ countries, though the named launch brands are North-American-facing, and the broader integration was still rolling out at announcement.
Read summary →Amazon Ads Launches 'Outcome Optimizer' in Amazon Publisher Cloud, Using AI and Its Retail Signals to Optimize Streaming-TV Programmatic Guaranteed Deals Through FreeWheel (June 19, 2026)
On June 19, 2026, Amazon Ads introduced Outcome Optimizer, a new capability in Amazon Publisher Cloud that integrates with FreeWheel's ad server to improve how streaming-TV (CTV) programmatic guaranteed deals are delivered. The system runs predictive AI models inside AWS Clean Rooms, combining a publisher's content with Amazon's retail, browsing, and streaming signals to dynamically shift inventory toward programming predicted to hit the advertiser's objective, rather than locking delivery to fixed placements up front. Amazon says early testing showed a 33% lift in on-target reach versus standard programmatic guaranteed deals. Advertisers access it through Amazon DSP as a normal programmatic guaranteed purchase with the optimization built in; Warner Bros. Discovery and A+E Global Media are named early publisher participants. At launch it supports awareness objectives only (the on-target reach metric) and is limited to streaming-TV publishers in the United States.
Read summary →Amazon Opens 'Conversational Entertainment Ads' on Alexa+ to Self-Service Advertisers — Sponsored Tiles Campaigns Now Auto-Add Echo Show Inventory (June 17, 2026)
On June 17, 2026, Amazon Ads opened its Conversational Entertainment Ads format on Alexa+ to self-service advertisers, removing the managed-service-only restriction that had been in place since the format launched on April 7, 2026. Self-service advertisers who run Sponsored Tiles campaigns through Amazon DSP and already target Fire TV or Prime Video will now see Alexa automatically added as an inventory source on all new Sponsored Tile line items — the same creative assets extend to Echo Show devices with no campaign restructuring or new creative required. The format places sponsored media tiles in response to entertainment-related voice queries on Alexa+, letting customers subscribe to Prime Video Channels or buy/rent individual titles via voice or touch directly on the device. It remains limited to media and entertainment advertisers (subscription and transactional video) and to the United States, and runs on screen-equipped Echo Show devices running Alexa+ (Amazon names the Echo Show 8 and Echo Show 11).
Read summary →Amazon DSP Adds Audio as a Supported Inventory Type in Its Campaign Management APIs, Letting Developers Build, Manage, and Report on Audio Ads Programmatically (June 11, 2026)
On June 11, 2026, Amazon extended its Amazon DSP Campaign Management APIs to add AUDIO as a supported ad group inventory type, closing a gap for advertisers who run their programmatic operations through code rather than the Ads Console — where audio was already available. The update spans the full workflow: campaigns can be created and managed with an AUDIO ad group inventory type, audio creatives can be associated with the AUDIO ad experience through the Ad Creative Management API, and the AUDIO inventory type is now available for deal and inventory group management. On the measurement side, Amazon introduced 16 audio-specific engagement metrics covering playback milestones (starts, quartiles, completions) and interaction events (pauses, mutes, skips). The change mainly benefits agencies, ad-tech providers, and large advertisers who manage Amazon DSP via API integrations; podcast and Digital Out-Of-Home inventory remain excluded from the new API support, and Amazon Guaranteed deals stay read-only.
Read summary →Amazon DSP Adds Adelaide's Attention-Based Pre-Bid Targeting, Letting Advertisers Filter for High-Attention Inventory Before They Bid (June 10, 2026)
On June 10, 2026, attention-measurement firm Adelaide made its AU pre-bid segments available inside Amazon DSP, covering Display, Online Video, and Streaming TV inventory across desktop, mobile web, and in-app environments. AU is an omnichannel score that estimates how likely a placement is to capture attention and drive outcomes — it weighs ad size, time in view, on-screen clutter, and position rather than just confirming a viewability threshold. The integration ships two products: 'AU Media Quality,' which sorts inventory into High, Average, and Low tiers so buyers can prioritize attention-capturing placements (or use the Low tier as an exclusion filter), and 'AU Quality Floor,' a single-filter waste-reduction tool — exclusive to Amazon DSP — that removes both made-for-advertising (MFA) sites and the bottom 10% of AU-scored placements in one action. For sellers and brands buying programmatically through Amazon DSP, the change moves attention quality from a post-campaign report into a lever they can apply before any spend.
Read summary →Amazon Ads Adds an 'Off-Amazon Ad Serving' Column to Sponsored Products Bulksheets, Letting US Advertisers Toggle Off-Amazon Placements in Bulk (June 8, 2026)
Amazon Ads has added a new 'Off-Amazon ad serving' column to its Sponsored Products bulksheets, giving US advertisers a way to control whether their Sponsored Products campaigns serve on off-Amazon placements without editing each campaign one at a time in the Ads Console. The column operates at the campaign entity level and works for both Create and Update rows, so advertisers managing hundreds of campaigns can switch off-Amazon serving preferences across their whole account with a single spreadsheet upload. Previously these settings had to be changed individually inside the Ads Console. The feature was reported on June 8, 2026 — the same day Amazon's unified reporting moved out of beta into general availability — and is currently available in the United States only, with no international timeline provided.
Read summary →Amazon Ads Moves Unified Reporting to General Availability and Sets a December 31, 2026 Retirement Date for the Legacy Sponsored Ads and DSP Reports Pages
Amazon Ads has moved its unified reporting tool from open beta to general availability, consolidating Sponsored Ads and Amazon DSP campaign data into a single report builder inside the Ads Console. The release lets advertisers build one report that spans multiple manager or advertiser accounts, multiple ad products, multiple countries, and a range of metrics and dimensions — and it adds a template gallery of pre-built report templates, standardized metrics, single-account workflow improvements, and managed-service support. Alongside the launch, Amazon set a December 31, 2026 retirement date for both the legacy Sponsored Ads reports page and the legacy Amazon DSP reports page, giving advertisers roughly six and a half months to migrate. Advertisers should also note that unified reporting uses a traffic-based attribution methodology rather than the older conversion-based approach, which can shift how reported metrics line up against historical numbers.
Read summary →Amazon Makes Amazon Marketing Cloud (AMC) First-Party Paid Feature Signals Free Through the End of 2026 (June 2, 2026)
On June 2, 2026, Amazon made its first-party (1P) paid feature signals in Amazon Marketing Cloud (AMC) available at no additional cost for both audience creation and measurement use cases. The two primary features affected are Amazon Audience Segment Insights and Amazon Retail Purchases, both of which previously sat behind an instance-level paid subscription. Amazon is offering the signals free from June 2, 2026 through December 31, 2026 — roughly seven months — and access is granted at the AMC instance level, so once an administrator subscribes through the Paid Features tab, all associated users gain access. Third-party paid feature signals, such as those from Experian, continue to require a paid subscription. This is an Amazon Ads / AMC change aimed at advertisers and agencies, not a Seller Central dashboard feature.
Read summary →Amazon DSP Adds a Self-Service 'Studies' Page Letting Advertisers Discover, Set Up, Fund, and Pull Results From 50+ Third-Party Measurement Vendors Without Account-Team Help (May 15, 2026)
Amazon Ads has rolled out a self-service workflow inside Amazon DSP that lets advertisers independently find, configure, fund, and retrieve results from third-party measurement studies — without having to route the setup through an Amazon account team or a managed-service intermediary. Previously, standing up a third-party study required coordinating with Amazon staff, which added delays and limited flexibility. Now a dedicated 'Studies' page in the platform exposes a catalog of more than 50 third-party measurement products that advertisers can browse and launch on their own. When setting up a study, advertisers choose between 'Managed within Amazon DSP' (where Amazon consolidates the billing) or 'Managed with Vendor' (for advertisers who already have a direct relationship with the measurement provider across multiple platforms). The capability is available to both managed-service and self-service advertisers and agencies, and the initial rollout spans 18 countries across North America, South America, Europe, the Middle East, and Asia Pacific.
Read summary →Amazon Launches Brand Gallery, a New Sponsored Brands Creative Format for Reserve Share of Voice Campaigns (May 28, 2026)
On May 28, 2026, Amazon Ads launched Brand Gallery, a new creative format for Sponsored Brands that replaces the usual product listings at the top of search results for branded queries with lifestyle imagery and Brand Store navigation. Brand Gallery operates exclusively within Reserve Share of Voice (RSOV) campaigns — Amazon's fixed-price reservation system for branded keywords that launched in October 2025. The format is made up of four components: a media block, brand messaging, a call-to-action linking directly to the advertiser's Brand Store, and a carousel of three to five Brand Store categories or collections. Advertisers select assets and configure destinations through the Ads Console or Amazon Ads API in a self-service model, with no managed service required. The format is available in 19 markets, including the United States and Canada.
Read summary →Amazon Ads Takes Benchmarks Reporting Global: Category Peer Comparisons Now Generally Available Across 18 Marketplaces for Sponsored Ads and DSP (May 18, 2026)
Amazon Ads has moved its benchmarks reporting to general availability across 18 marketplaces, after running the feature as a US-only beta since November 2025. Benchmarks let advertisers compare their campaign performance against an aggregated set of category peer brands, giving context for whether a metric is strong or weak relative to similar advertisers rather than judging it in isolation. The data is delivered through two report types — crossProgramBenchmarks for Sponsored Ads and dspBenchmarks for Amazon DSP — and surfaces eight performance metrics. The expansion covers both US and Canada among the 18 supported markets, so North American sellers running Sponsored Ads or DSP can now pull peer benchmarks in their own marketplaces.
Read summary →Amazon Ads to Reject UK/EEA Advertiser Data Sent Without Valid Consent Signals After June 30, 2026
Amazon Ads is enforcing a hard consent requirement: starting June 30, 2026, any advertiser transmitting personal information from users located in the United Kingdom and the European Economic Area (EEA) must attach a valid consent signal, or the data will be rejected. The rule applies to three of Amazon's data-transmission tools — the Amazon Ad Tag (AAT), the Conversions API (CAPI), and the new Events API (open beta). Amazon accepts three consent formats: the IAB's European Transparency and Consent Framework (TCF), the Global Privacy Protocol (GPP), or Amazon's own Amazon Consent Signal (ACS). Every transmission must also carry a two-character ISO 3166 country code, and data uploaded without one is rejected outright. This is a privacy-compliance change for advertisers running campaigns that target UK or EEA shoppers; advertisers who only transmit US or Canadian data are not directly affected.
Read summary →Amazon Ads Launches Dynamic TV Creative on Prime Video at Upfront 2026 — Auto-Personalizes Interactive Ads by Viewer Exposure; Expands to Live Sports and Prime Video Channels in Q3 2026 (May 11, 2026)
On May 11, 2026, onstage at Amazon Ads' Upfront 2026 at New York's Beacon Theatre, Amazon Ads introduced Dynamic TV Creative — the first capability from Amazon Ads that automatically personalizes Interactive Video Ads (IVA) on Prime Video based on a viewer's prior exposure to the brand and on first-party shopping signals from Amazon's household graph (shopping and browsing history, Prime Video activity, product availability, and geography). The system cycles through pre-approved creative variants rather than generating new copy from scratch: a first-time viewer sees a standard TV ad with a 'learn more' call-to-action; a viewer who has seen the ad once or twice sees a product carousel; and a viewer who has shown deeper intent (e.g., visited the brand on Amazon) sees a 'squeeze-back' format where the TV creative shrinks down next to product images, price, ratings, and an 'add to cart' button. The capability is currently available to select U.S. advertisers that sell on Amazon and run Prime Video campaigns in CPG, fashion, and electronics. Amazon stated the offer will expand to more advertisers in Q3 2026 with broader inventory access including live sports and Prime Video Channels. Amazon also said its broader interactive ad formats have driven 5x higher purchase rates compared to streaming TV campaigns without interactive elements.
Read summary →Amazon Ads and LinkedIn Launch B2B CTV Partnership — LinkedIn Audience Targeting (Job Title, Industry, Seniority) Now Available in Amazon DSP for U.S. Streaming TV (May 7, 2026)
On May 7, 2026, Amazon Ads announced a partnership with LinkedIn enabling advertisers to access LinkedIn's Connected TV (CTV) ad inventory through Amazon DSP. The integration delivers LinkedIn's first-party audience signals — drawn from over 1 billion LinkedIn members and including job title, industry, and seniority — into streaming TV inventory served via Microsoft Monetize, the SSP from LinkedIn parent Microsoft and a preferred partner of Amazon DSP. Per Amazon's announcement, advertisers in the United States can now activate LinkedIn-targeted audiences alongside Amazon audiences in the same Amazon DSP campaign through deal-based buying — without splitting the media plan across LinkedIn and Amazon DSP separately. Chris Conetta, Director of Omnichannel Supply at Amazon Ads, said the integration lets advertisers 'reach B2B audiences alongside Amazon audiences through their Amazon DSP buys.' The partnership lands four days ahead of Amazon Ads' Upfront 2026 presentation on May 11, 2026 at New York's Beacon Theatre. Amazon's announcement does not specify markets beyond the U.S., does not give a separate launch/ramp date (the article frames the capability as currently available), and does not detail deal-based buying constraints beyond confirming this is the activation mechanism.
Read summary →Amazon DSP's Geographic Insights and Activation (GIA) API Reaches General Availability — Postal-Code Targeting Simplified (May 4, 2026)
Amazon's Geographic Insights and Activation (GIA) API for Amazon DSP moved out of beta and into general availability on May 4, 2026. GIA lets DSP advertisers find regional growth opportunities by combining Amazon's retail insights with an advertiser's own geographic signals, so they can target customers in areas where their brand has low penetration. The GA release simplifies the workflow that complicated adoption during the beta: previously, creating a location index required a separate step to establish a version containing postal-code data, but location indexes now accept postal-code information inline at creation time. Smart locations attach to ad groups through the Campaign Management Targets API and apply postal-code-level bid adjustments automatically. This is a programmatic/API capability aimed at DSP advertisers and agencies, not a Seller Central feature.
Read summary →Amazon Marketing Mix Modeling (MMM) API Exits Beta — Goes Generally Available Across 14 Markets (May 3, 2026)
On May 3, 2026, Amazon Ads' Marketing Mix Modeling (MMM) API moved from beta to general availability, opening programmatic access to Amazon's MMM data feed to all advertisers and their measurement partners — no invitation required. The API uniquely combines advertising signals with retail signals from Amazon's marketplace, so brands modeling media performance can now ingest both ad metrics and actual sales data through one feed. GA coverage spans 14 markets across four continents: the United States, Canada, Italy, Spain, France, Germany, the United Kingdom, Mexico, Brazil, Japan, Australia, the United Arab Emirates, India, and Saudi Arabia. The release adds six new endpoints around brand group override management, product and campaign retrieval within brand groups, and report status listing, and the API operates asynchronously so report requests are processed in the background and replicate console-generated reports without manual download steps. API calls must be routed through the NA region endpoint, but a single API relationship can request data across any of the 14 supported marketplaces.
Read summary →Amazon Confirms at Q1 2026 Earnings: Amazon Audiences Coming to Netflix DSP Buys Starting Q2 2026 in the US
On Amazon's Q1 2026 earnings call, CEO Andy Jassy officially confirmed the next phase of the Amazon-Netflix advertising partnership: starting in Q2 2026 in the United States, brands buying Netflix inventory through Amazon DSP will be able to apply Amazon Audiences — segments built from Amazon's exclusive shopping, browsing, and streaming signals — to their Netflix campaigns. Jassy stated, 'We deepened our Netflix partnership with Amazon Audiences, which enables advertisers to apply Amazon's exclusive signals from shopping, browsing, and streaming to Netflix's highly-engaged viewers to reach the right audiences and drive even stronger performance.' The Q1 earnings reaffirmation comes after Netflix's March 4, 2026 announcement that flagged the same Q2 US launch window. Until now, advertisers buying Netflix inventory through Amazon DSP could access the inventory but had to rely on Netflix's own first-party viewer data for targeting; the new layer brings Amazon's e-commerce intent and behavioral signals to Netflix placements for the first time.
Read summary →Amazon Ads Creative Agent Now Live in Seven International Markets — CA, FR, DE, IN, IT, ES, UK (Confirmed at Q1 2026 Earnings, April 29, 2026)
On Amazon's Q1 2026 earnings call (April 29, 2026), CEO Andy Jassy confirmed that Creative Agent — Amazon Ads' agentic AI tool that researches a brand, brainstorms ideas, builds storyboards, and produces ad-ready video and display assets — is now available in seven international markets beyond the United States: Canada, France, Germany, India, Italy, Spain, and the United Kingdom. The expansion rolled out across Q1 (UK, France, Germany, Italy, and Spain on February 12, 2026; Canada on February 25; India on March 24 at Amazon Ads' 'Connected Worlds' event). Creative Agent is offered at no additional cost inside the Ads Console under Creative Studio and works as a conversational partner — sellers and agencies type a brief and the agent returns research, scripts, storyboards, voiceovers, music, and finished creatives optimized using Amazon's first-party shopping signals. For US-based sellers and brands expanding into these eight covered marketplaces, Creative Agent removes one of the largest cost barriers to entering a new locale: producing localized creative in-language and on-brand.
Read summary →Kindle eReader Lockscreen Ads Now Available Through Amazon DSP Self-Service
Amazon Ads announced on April 24, 2026 that Kindle eReader lockscreen ad placements are now available through Amazon DSP self-service open auction. Self-service advertisers promoting ebooks can run unified Kindle lockscreen campaigns alongside their other Amazon Ads campaigns inside the same DSP interface, using existing APIs — no new contracts, integrations, or separate platforms required. Availability is limited to the United States at launch.
Read summary →Acxiom Makes 10,000+ Audiences Directly Available in Amazon DSP's Audience Hub — Live Since March 16, 2026, Announced April 23, 2026
On April 23, 2026, Acxiom announced an expansion of its Amazon Ads partnership: more than 10,000 Acxiom audience segments are now directly available for activation inside Amazon DSP's Audience Hub, with the integration live since March 16, 2026. The direct API connection is built on Acxiom Real ID and is available in the U.S., U.K., and Germany. Meredith Goldman, Director of Amazon DSP, stated, 'Integrating Acxiom's extensive audience library directly into Amazon DSP's Audience Hub is a testament to that commitment.' The press release notes match rates often exceeding 80% and U.S. household reach above 90%. Activation flows across Amazon-owned properties (Prime Video, Twitch, Amazon Music) and Amazon DSP's premium open-internet supply. Until this integration, marketers typically faced lengthy onboarding timelines, fragmented audience data, and inconsistent match rates when bringing third-party audiences into Amazon DSP.
Read summary →Amazon Defers Ad Auto-Deduction Policy to August 1 After Seller Boycott
Amazon postponed its controversial advertising payment policy change from April 15 to August 1, 2026 after a coordinated seller boycott organized by Million Dollar Sellers. The policy — which shifts ad fee payment from credit cards to automatic deductions from seller proceeds — prompted significant backlash over cash flow concerns, coming on the heels of a new fuel surcharge and higher fulfillment fees. Amazon said it was giving advertisers more time to prepare but did not cancel the change.
Read summary →Amazon DSP Omnichannel Metrics Now Breaks Out Sales by Product Category
Amazon Ads launched a category-level breakout enhancement to Omnichannel Metrics (OCM) on April 14, 2026. Multi-category Amazon DSP advertisers in the US can now see which product categories their ad spend actually drives purchases in — at both the study and campaign level — using an exposure-based measurement methodology. The update is available immediately to both Amazon DSP Self-Service and Managed Service accounts in the United States.
Read summary →Amazon Sponsored Tiles Expand to Alexa+ on Echo Show via Conversational Entertainment Ads
Amazon Ads launched Conversational Entertainment Ads on April 7, 2026, expanding the Sponsored Tiles format from Prime Video to eligible Echo Show devices running Alexa+. When customers ask Alexa+ entertainment-related voice questions, sponsored Prime Video Channel and transactional video tiles now appear alongside organic results, and viewers can subscribe, buy, or rent directly via voice or touch. Alexa is automatically added as an inventory source for all new Sponsored Tile line items — no separate setup or new creative required. Access is limited to managed service through Amazon DSP at launch, and availability is restricted to the United States.
Read summary →Amazon Ads Launches Cross-Account Reach & Frequency Reporting (Open Beta)
Amazon Ads released cross-account reach and frequency reporting in open beta on April 2, 2026, letting advertisers measure de-duplicated reach across multiple Amazon Ads accounts and combine Sponsored Ads with Amazon DSP data into a single view. The release extends prior November 2025 and February 2026 capabilities by adding cross-manager account frequency groups and supply-level exclusive reach reporting across accounts. A new Reach and Frequency report template is available in the Reporting (beta) UI and via the public reporting API.
Read summary →Amazon Advertising Switches to Auto-Deduction from Seller Proceeds (Deferred to August 1)
Amazon announced it would automatically deduct advertising costs from sellers' retail proceeds before disbursement, rather than billing a registered credit or debit card. The change was originally set for April 15, 2026, but was deferred to August 1, 2026 following a coordinated seller boycott. Cards will become backup payment only when proceeds are insufficient. The policy eliminates the roughly 60-day working capital window many sellers relied on, and Amazon is offering a one-time $2,500 promotional credit to affected accounts.
Read summary →Amazon DSP Standard Display Creatives Now Defined by Region — Marketplace Field No Longer Required
Amazon Ads announced on March 30, 2026 that Standard Display creatives in Amazon DSP can now be defined at the region level instead of per individual marketplace. The marketplace field is no longer required when creating or updating a Standard Display creative, the language picker now lists every language available within the region, and a marketplace selector was added inside the Preview feature so advertisers can still review country-specific privacy and compliance information. The change applies only to Standard Display creatives — Video, Audio, and Component-Based (including ASIN-based) creative types are unchanged.
Read summary →Comcast Advertising's Local & SMB Customers Get Programmatic Access to Amazon Ads Streaming Through Amazon DSP
At IAB NewFronts 2026 on March 27, 2026, Amazon Ads announced a partnership with Comcast Advertising that — for the first time — gives Comcast's local and small-to-medium business (SMB) advertiser customers programmatic access to Amazon Ads streaming inventory, including Prime Video, through Amazon DSP. Amazon Ads cites an average U.S. monthly ad-supported reach of 200M across its streaming portfolio. Local advertisers can use Amazon DSP's location-based ad capabilities to customize creative by geography (regional offers, local pricing, local business info) while still buying through a single national pipe.
Read summary →Tubi Priority Access Launches Through Amazon DSP With 85% Authenticated Audience Match
At IAB NewFronts 2026 on March 27, 2026, Tubi announced Tubi Priority Access — a new offering through Amazon DSP that gives advertisers preferred positioning and first-look access to Tubi's most valuable audiences. The integration leverages Amazon's authenticated graph: Amazon can match 85% of Tubi's audience to Amazon data, described as one of the highest match rates of any publisher across Amazon's third-party CTV supply. Tubi reports that 10% of its household reach is unique and incremental versus other inventory available across Amazon's open internet streaming TV supply, skewing younger with 12% more reach in the 18-24 demographic.
Read summary →Samsung TV Plus Becomes First External CTV Partner for Amazon DSP Interactive Video Ads
At IAB NewFronts 2026, Amazon Ads announced a partnership with Samsung that will bring remote-enabled Interactive Video Ad (IVA) capabilities to Samsung TV Plus, launching July 2026. Samsung TV Plus becomes the first external CTV device partner to offer this capability through integration with Amazon DSP. Viewers will be able to act on ads using their TV remote — Amazon sellers can use 'Add to Cart' to drive direct purchases inside the Amazon storefront, while non-Amazon advertisers can use outcome-driven formats like 'Send to Phone' and 'Sign Up Today' to extend engagement off-screen. Advertisers will be able to access and activate Samsung TV Plus inventory through Amazon DSP using the same buying interface they already use for other DSP campaigns.
Read summary →Sponsored Products/Brands AI Prompts Now Billable
Amazon's AI-powered Prompts feature for Sponsored Products and Sponsored Brands moved from free beta to general availability. These ads now appear in Rufus conversational shopping and are charged as standard CPC. All campaigns are automatically enrolled.
Read summary →Amazon Introduces Paid Deal Fees for Prime Day 2026 Submissions
For the first time, Amazon is charging sellers to submit deals for Prime Day 2026. The new structure includes a $100 upfront fee per deal plus a 1.5% variable fee on promotional sales during the event, capped at $5,000. An early-bird discount reduces the upfront fee to $50 for submissions made before April 30, 2026. The deal submission window runs March 24 through May 26, 2026.
Read summary →Amazon Ads Launches MCP Server in Open Beta — Connects Claude, ChatGPT, Gemini Directly to Amazon Ads APIs
On February 2, 2026, Amazon Ads announced the open beta of its MCP (Model Context Protocol) Server — a new integration layer that connects AI agents like Claude, ChatGPT, and Gemini directly to Amazon Ads API functionality. The server translates natural language prompts into structured API calls, letting advertisers create accounts, run reports, launch campaigns, and expand to new locales by chatting with an AI assistant. Pre-built workflow tools collapse multi-step operations — for example, an end-to-end Sponsored Products tool handles campaign creation, ad group setup, and ad creation in a single prompt that returns a ready-to-launch campaign awaiting review. Open beta is available globally to Amazon Ads partners with active API credentials.
Read summary →Sponsored Brands Product Collections Now Require 3 ASINs; AI Replaces Custom Creatives
Amazon overhauled the Sponsored Brands Product Collections ad format effective January 28, 2026. Advertisers must now include a minimum of three ASINs per collection (up from one) with a maximum of ten. Custom headlines, lifestyle images, and branded creatives have been eliminated — Amazon's AI automatically selects product visuals and details from listing content. Existing collections with fewer than three ASINs can continue running but cannot accept new ad groups.
Read summary →Amazon Ads Updates View Attribution: ROAS Now Uses Shopping-Signal Last-Touch Model
Amazon Ads switched to a shopping-signal enhanced last-touch attribution methodology effective January 1, 2026. The change affects how view-based campaigns — Sponsored Brands, Sponsored Display viewable CPM (vCPM), and Amazon DSP campaigns serving Store inventory — credit conversions. The new model gives credit to ad views during early brand discovery moments rather than spreading credit across all impressions in a 14-day window. Click-based attribution remains unchanged. Legacy 14-day all-views metrics remain available under 'Purchases (all views)' families for historical comparison.
Read summary →Amazon Ads Launches Sponsored Brands Reserve Share of Voice — Brand-Registered Advertisers Can Now Lock Top-of-Search for Branded Keywords at a Fixed Upfront CPM (unBoxed 2025, November 11)
Amazon Ads announced 'Sponsored Brands reserve share of voice' at unBoxed 2025 on November 11, 2025 — a goal-based campaign type that lets advertisers secure Sponsored Brands top-of-search (TOS) placements for their own branded, exact-match keywords at a fixed, upfront CPM rather than competing in the standard auction. The official Amazon Ads setup guide states the program is restricted to advertisers enrolled in Amazon Brand Registry with active Sponsored Brands campaigns, requires reserving a minimum of five exact-match branded keywords, and sets a minimum spend of $6,000 per campaign for the U.S. marketplace. Generic terms, misspellings, competitor brands, and over-broad shared trademarks are not eligible. The feature is available in 20+ Sponsored Brands marketplaces including the U.S., Canada, Mexico, U.K., Germany, France, Italy, Brazil, Japan, India, and Australia, with self-service campaign creation through the Amazon Ads console or API. Amazon's beta data — drawn from 15+ advertisers between May and August 2025 — reported top-of-search impression share rising from 62.7% to 99.3%, click-through rate from 3.5% to 4.1%, lost top-of-search sales falling from 10.3% to 0.3%, and a 143% increase in click-attributed sales versus auction-only campaigns.
Read summary →